What are the responsibilities and job description for the E-commerce Site Merchandising Manager position at Forever 21?
Department: Digital Operations
Reports To: Omnichannel Director
Direct Reports: Digital Coordinator
About the Company
Unique Brands is a fast-growing fashion company known for delivering trend-driven product with strong brand identity. This position will oversee Rebecca Taylor and Forever 21.
Role Summary
The Site Manager is responsible for leading the digital execution for Rebecca Taylor and Forever 21. This role ensures that on-site operations, digital content, data accuracy, and platform execution are fully aligned and optimized to drive performance. The Site Manager acts as the primary connector between ecommerce operations and cross-functional team across buying, merchandising, IT, marketing and customer service.
Key Responsibilities
Digital Leadership & Execution (Primary Focus)
- Own site-level digital execution across content, platform updates, data accuracy, and operational alignment
- Directly manage and oversee the Digital Coordinator, setting priorities, workflows, and performance expectations
- Ensure timely and accurate execution of digital content, updates, promotions, and site-specific initiatives
- Validate that digital representations (content, imagery, availability, messaging) accurately reflect on-site reality
Data, Reporting & Optimization
- Monitor and analyze site-level digital performance metrics (traffic, conversion, content accuracy, execution SLAs, etc.)
- Ensure data integrity across systems impacting digital performance (inventory visibility, operational inputs, site attributes)
- Partner with corporate teams to identify and implement optimization opportunities
- Use insights to drive continuous improvement in execution and efficiency
Cross-Functional Digital Coordination
- Serve as the primary on-site liaison to upper-level management, marketing, buying, IT, customer service and operations.
- Support digital launches, campaigns, platform updates, and testing initiatives
- Escalate and resolve issues impacting digital performance or customer experience
Operational Leadership (Supporting Focus)
- Oversee daily site operations to ensure smooth execution supporting digital and customer-facing outcomes
- Align staffing, schedules, and workflows to meet both operational and digital needs
- Ensure compliance with safety, quality, and company standards
People Management & Culture
- Lead, coach, and develop on-site staff with an emphasis on accountability and excellence
- Build a digitally fluent, performance-driven site culture
- Conduct performance reviews and manage development plans for direct reports
Qualifications & Experience
- Bachelor’s degree in business, Digital, Operations, or related field (preferred)
- 5-7 years of experience in site management, digital operations, e-commerce support, or omnichannel environments
- Direct experience managing or partnering with merchandising, buying, graphic designers, marketing and customer service teams.
- Strong analytical skills with experience using dashboards, reports, and performance metrics
- Ability to translate digital strategy into on-site execution
- Experience in fast-fashion retail preferred
Key Competencies
- Digital Operations Leadership
- Omnichannel Execution
- Data Accuracy & Performance Optimization
- Cross-Functional Collaboration
- People Leadership & Coaching
- Process Improvement & Accountability