What are the responsibilities and job description for the Business Development Specialist - Bilingual Chinese position at FOREST LAWN MORTUARY?
We are seeking a motivated and compassionate individual to join our team. The primary responsibility of this role is outbound cold calling to generate appointments for our Advance Planning team while engaging potential clients with empathy, care, and professionalism.
This position focuses on reviving cold leads, educating families on the importance of planning for a future time of need, and nurturing relationships over time. Success in this role requires building genuine, trust-based connections through thoughtful communication, consistent follow-up, and clear documentation.
This is an outbound-heavy role and requires comfort with high-volume outreach (100 call attempts daily minimum), the ability to handle rejection professionally in a naturally persuasive respectful communication style.
What You'll Be Doing
- Provides caring and compassionate services to our Forest Lawn client families.
- Initiates and maintains relationships with client families to build and nurture meaningful, long-term connections through outbound phone calls, email, social media, and direct mail campaigns.
- Conducts outbound cold calls to generate leads, introduce Forest Lawn services, and educate client families on the value of preplanning.
- Overcomes objections and effectively communicate Forest Lawn Pre-planning value propositions.
- Qualifies leads, schedules sales appointments, and ensures appointments are aligned with client requirements and the CET process.
- Prioritizes projects and assists in business growth, while hitting monthly/weekly activity goals and quarterly KPIs.
- Stays informed about industry trends, and legal requirements and remains at the forefront of the funeral industry.
- Collaborates with Client Engagement Manager and other departments such as Marketing and Advance Planning teams to exchange feedback and insights for achieving individual and team targets.
- Initiates and maintains long-term relationships with client families through outbound calls, email, social media, direct mail, and maintains consistent follow-up communication.
- Maintains accurate client records, communications, follow-ups, and lead activity within Salesforce CRM.
- Other duties may be assigned as needs arise or as required to support the organization.