Coordinator, Audience & Community Marketing

Forbes is seeking a Coordinator, Audience & Community Marketing to join our Audience Development & Community Marketing team. Reporting to the Director, Audience & Community Marketing, this role will support the team in growing the audience for Forbes in-person, virtual and hybrid events. The Coordinator will work cross-functionally with multiple departments and support a wide range of marketing functions. This role is ideal for someone highly organized, thrives in a fast-paced environment and is eager to learn.  

This role will operate in a remote/hybrid capacity, with a preference for candidates based in the New York or New Jersey area to support local events and in-person collaboration as needed. Travel and on-site event support will be expected based on the event schedule.

Responsibilities:

Event Community Marketing:

• Work across business groups to define and execute opportunities for live marketing, audience growth & data acquisition, across multiple channels: newsletters, partners, advertising, communities, and social.
• Draft copy to align with event campaigns that will be utilized across multiple channels (email, social, newsletter, etc.)
• Build landing pages for assigned events via WordPress.
• Build registration modules in the ticketing platform (Bizzabo)-create discount codes, set up confirmation emails, etc.
• Identify event marketing partnerships that expand audience reach and support registration and attendance goals.
• Research additional resources and vendors to enable audience/database growth esp. as it relates to the communities we serve.
• Manage weekly Audience Development event agendas, consolidating team updates and presenting key marketing efforts, priorities and progress to the broader events team.
• Maintain event timelines and meeting schedules, and help manage the marketing process from planning through approvals, including stakeholder communication.
• Create operational emails and work with the Demand Gen team to execute in a timely manner.
• Develop a strong understanding of lead generation strategies and support the creation of campaigns that identify, engage and convert prospective event attendees.
• Collaborate with various internal stakeholders to coordinate marketing initiatives.
• Proofread marketing emails: review emails across the team before deployment to ensure no errors have been made (typos, grammar, punctuation, formatting etc.)
• Monitor event marketing trends, industry news and emerging best practices to identify new opportunities and strategies that can strengthen audience engagement and event performance.

Reporting & Database Management

• Track and maintain week-over-week and year-over-year event analysis, post-event data folders and more.
• Identify opportunities to thoughtfully integrate AI tools into reporting, database management and team workflows to strengthen analysis and streamline recurring processes.
• Work with the entire Audience Development team to implement digital surveys focused on virtual and in-person experiences to understand event impact and identify future improvement opportunities.
• Work with audience and community marketing counterparts to ensure database crossover and overuse are minimized.

Customer Service

• Manage Freshdesk customer service escalation tickets for multiple events, ensure all customer inquiries are met and any issues are forwarded accordingly in a timely fashion.
• Respond to inquiries and responses and convert prospects accordingly.

On-site Event Responsibilities:

• Assist with setting up on-site technology needs at registration.
• Maintain professional demeanor as the first point of contact for event attendees. 
• Be informed and knowledgeable about event details to address attendee questions, serving as an event support Help Desk to ensure attendees are supported appropriately.
• Work with the Logistics Team to understand your role and call times for the event. 

The ideal candidate:

• 2-4 years of relevant event marketing experience.
• B.A. degree from a four-year college or university, preferably in the field of marketing, advertising, journalism, public relations or equivalent experience.
• Excellent written and verbal communication skills.
• Highly organized with excellent attention to detail; ability to prioritize tasks, multitask in a fast-paced environment and adapt quickly to changing business/client needs.
• Demonstrates curiosity and strong willingness to learn, with ability to analyze complex problems and recommend solutions.
• Understanding of tools including Microsoft Office Suite, Google Workspace, Salesforce, Pardot, Knak, Event Registration Platforms and Project Management Platforms. 
• Positive 'can-do' attitude.

The annual base salary range for this role is $70,000 - $80,000.

Forbes has estimated the compensation range set forth above in good faith.  The compensation range is what we believe we will offer, and ultimately pay, a successful candidate.  In determining this range, we consider the experience, level of education (if applicable to the role), knowledge, skills, and abilities required to be had by a successful candidate as well as the budget and the company's pay rates, generally. This said, we may have to make changes to our compensation estimates and job descriptions from time to time and we expressly reserve the right to do so.  Should we make any such changes, this advertisement will be revised to reflect such revisions.  We encourage you to occasionally re-visit this advertisement to ensure that you are abreast of any changes.

#LI-RL1
#LI-Hybrid

Salary : $70,000 - $80,000