Vice President of Growth

Summary

Foodie Fit is a fast-growing, founder led, omnichannel meal prep and healthy food startup on a mission to make healthy eating more convenient, craveable, and sustainable for everyday life. Through our retail stores, digital ordering channels, subscriptions, and evolving B2B opportunities, we serve customers who want chef-crafted meals that fit into their busy schedule without sacrificing flavor, quality, or convenience.

As we continue to scale, Foodie Fit is entering an important stage of growth focused on building a stronger brand, increasing customer acquisition and retention, improving marketing sophistication, and creating a more integrated growth engine across channels. We are seeking a Vice President of Growth to build the systems, team, and strategy needed to support a larger and more mature business. This leader will play a critical role in helping Foodie Fit grow with discipline, creativity, and operational alignment.

Key Responsibilities

Brand & Growth Strategy

• Lead brand strategy, positioning, messaging, and campaign development across all channels.
• Drive customer acquisition, retention, and LTV through integrated growth strategies.
• Ensure consistency across retail, digital, packaging, promotions, partnerships, and advertising.

Marketing Performance & Customer Lifecycle

• Lead lifecycle marketing across email, SMS, loyalty, subscriptions, and reactivation programs.
• Develop promotional strategies that drive demand while protecting profitability and brand value.
• Use testing, analytics, and customer insights to improve performance and guide decisions.

Digital, B2B & Cross-Functional Execution

• Partner cross-functionally to improve digital customer journey, conversion, and online ordering performance.
• Lead strategy for B2B growth opportunities, including partnerships, corporate programs, lead generation, and other revenue channels.
• Oversee the sales strategy, tactics, and systems.
• Work closely with Operations, Product Development, Retail, Finance, and Customer Service to ensure campaigns and promotions are executable and aligned with business priorities.
• Maintain a clear, coordinated marketing calendar tied to launches, seasonal moments, and operational readiness.

Team, Budget & Vendor Leadership

• Build, lead, and develop a high-performing marketing and sales team.
• Own department budgets, resource allocation, and ROI accountability.
• Establish dashboards and reporting rhythms that create visibility into results and priorities.

Measurements of Success

• Growth in revenue, comparable sales, and customer counts
• Increased new customer acquisition across channels
• Improved retention, repeat purchase rate, and frequency
• Growth in subscription performance and customer lifetime value
• Improved digital conversion, promotional effectiveness, and marketing ROI
• Growth in B2B opportunities and revenue
• Consistent brand presentation across all customer touchpoints

Skills & Competencies

• Strategic thinker with strong business and growth instincts
• Strong brand stewardship and creative judgment
• Data-driven decision-maker with financial discipline
• Strong cross-functional leader who can align teams and drive execution
• Operationally aware and grounded in real-world execution
• Strong communicator with the ability to influence across the organization
• Committed to building teams, developing talent, and maintaining high standards
• Customer-obsessed and focused on creating meaningful brand and customer experiences

Preferred Qualifications

• 5–10 years of progressive leadership experience in marketing, growth, or brand
• Bachelor’s degree in marketing, business, communications, or related field preferred
• Experience in a multi-unit, omnichannel, consumer-facing business; food, beverage, retail, hospitality, wellness, or subscription experience preferred
• Proven track record of driving measurable results in both acquisition and retention
• Experience leading brand strategy alongside performance marketing execution
• Strong understanding of CRM (Pipedrive), loyalty, lifecycle marketing, digital conversion, and analytics

First 90 Days

Days 1–30: Learn the business, audit current performance, meet key stakeholders, and assess team structure, vendors, and growth opportunities.

Days 31–60: Identify quick wins across promotions, retention, local marketing, digital conversion, sales systems, and brand consistency. Build a practical roadmap aligned with company goals and operational realities.

Days 61–90: Begin implementing priority initiatives, establish KPIs and reporting rhythms, align the marketing calendar to key business milestones, and present a clear growth plan for the next phase of the business.

Pay: $87,224.81 - $105,044.93 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person

Salary : $87,225 - $105,045