Marketing & Business Development Coordinator

RESPONSIBILITIES:

Social Media & Digital Marketing:

• Manage the firm's LinkedIn presence and other social media platforms.

• Draft, schedule, and publish content highlighting firm news, attorney accomplishments, events, sponsorships, community involvement, recruiting initiatives, and firm culture.

• Create engaging social media content that supports the firm's external brand and employer brand.

• Maintain a social media content calendar and identify opportunities for consistent, relevant posting.

• Monitor social media engagement and recommend strategies to strengthen the firm's online presence.

• Ensure all digital content is accurate, professional, and aligned with the firm's branding and communication standards.

Marketing Materials & Business Development:

• Create, update, and maintain firm marketing collateral, including brochures, attorney biographies, practice descriptions, one-page handouts, newsletters, client communications, sponsorship advertisements, recruiting materials, and event collateral.

• Ensure all marketing materials remain current, accurate, visually professional, and consistent with firm branding.

• Coordinate with attorneys, administrative staff, outside vendors, photographers, and printers to produce marketing materials.

• Maintain organized files, templates, and archives of marketing collateral for future use.

Rankings, Awards & Proposal Management:

• Coordinate submissions for legal rankings, attorney awards, industry recognitions, and related publications.

• Maintain submission calendars and monitor deadlines for rankings and awards.

• Gather information from attorneys and firm leadership to prepare submission materials.

• Draft, edit, organize, and proofread submissions to ensure quality and accuracy.

• Manage Requests for Proposals (RFPs), client questionnaires, and proposal submissions from initiation through completion.

• Develop proposal timelines, coordinate content collection, monitor deadlines, and ensure timely submissions.

• Maintain proposal templates, standard language, prior responses, and reusable content for future business development opportunities.

Events, Communications & Employer Branding:

• Support attorneys and firm leadership with marketing initiatives related to conferences, sponsorships, speaking engagements, professional associations, and firm events.

• Coordinate invitations, advertisements, sponsorship deliverables, attendee lists, follow-up communications, and related social media content.

• Create and update website content, including attorney biographies, firm announcements, recognitions, news items, and event information.

• Draft and edit internal communications and marketing copy while maintaining consistency across all communication channels.

• Develop content that promotes the firm's culture, recruiting initiatives, community involvement, career opportunities, and employer brand.

• Identify opportunities to strengthen the firm's reputation through website improvements, attorney spotlights, culture-focused content, and strategic communications.

Additional Responsibilities:

• Bring innovative ideas to support business development and firm growth initiatives.

• Identify trends and opportunities within legal marketing and business development.

• Take ownership of projects from planning through execution.

• Collaborate directly with firm leadership on strategic marketing initiatives.

• Maintain organized marketing files and project documentation.

• Perform additional duties and assignments as required to support business needs.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field required.

• Experience in marketing, communications, social media, business development, or a related role required.

• Strong experience managing LinkedIn and other social media platforms.

• Excellent writing, editing, proofreading, and verbal communication skills.

• Ability to create professional, polished, and engaging marketing content.

• Strong organizational and project management skills with the ability to manage multiple deadlines.

• High attention to detail and accuracy.

• Ability to build effective working relationships with attorneys, firm leadership, staff, vendors, and external organizations.

• Proficiency with Microsoft Office Suite, including Word, Excel, and PowerPoint.

• Experience with Canva, Adobe Creative Suite, website content management systems (CMS), social media scheduling platforms, and other marketing technologies preferred.

• Self-motivated with the ability to work independently while contributing to a collaborative team environment.

• Creative thinker with strong initiative and problem-solving abilities.

WORK ENVIRONMENT:

• Hybrid work arrangement based in Boston, Massachusetts.

• Collaborative, inclusive, and team-oriented professional environment.

• Fast-paced marketing and business development setting with multiple priorities and deadlines.

• Frequent use of computers, marketing platforms, content management systems, and standard office equipment.

• Regular collaboration with attorneys, firm leadership, vendors, and external organizations.

• Ability to work a standard full-time schedule with flexibility to support firm events and business development initiatives.