What are the responsibilities and job description for the Manager, Marketing Technology (AI Data & Analytics) position at Foley & Lardner LLP?
Overview
Foley & Lardner LLP is a great place to work because of what we do and how we do it. Here, your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel. Being a part of Foley means having the opportunities and resources necessary to gain experience, advance professional goals, and forge meaningful connections. It’s a place where you can build your career and enjoy professionally satisfying work. We have over 2,300 people who are #HappyatFoley, and we think you will be too.
The Manager, Marketing Technology (AI Data & Analytics) will be responsible for strategic marketing and business development data analysis of data stored within Foley’s Customer Relationship Management (CRM) system and other sources as needed to help identify the best possible revenue and operational efficiency opportunities. This Manager will be heavily involved in marketing technology and using AI to enhance, analyze, and output strategic data and further to ensure the right types of data are collected and stored with data hygiene guardrails and rules to ensure quality of data. To that end, a part of this role will be analyzing the current state of data quality and making recommendations to improve the data. The incumbent understands leading marketing technology practices across the B2B marketing industry. This role also requires a significant investment in data analytics and the Manager should be highly focused on finding new ways to use strategic data to give Foley a competitive advantage in the legal industry.
Responsibilities
Milwaukee - $116,900 to $175,400
Chicago - $128,600 to $192,900
Washington D.C. - $140,300 to $210,500
Foley offers a comprehensive benefit program which currently includes Paid Time Off; Paid Holidays; Medical, Dental and Vision insurance; 401(k) Retirement; Disability and Life insurance; Adoption Assistance; Backup Care for Dependents.
Affirmative Action/Equal Opportunity Employer/M/F/Vet/Disabled.
About Foley & Lardner
Foley is an Am Law 50 law firm consistently ranked among top-tier practices. With over 1,100 lawyers in 26 offices across the United States, Mexico, Europe, and Asia, our market-leading platform includes Corporate, Intellectual Property, and Litigation. Adding depth to our bench strength, we focus on four primary sectors: Energy, Health Care & Life Sciences, Innovative Technology, and Manufacturing. We look beyond the law to focus on the constantly evolving demands facing our clients and act as trusted business advisors to deliver creative, practical, and effective solutions.
For nearly two centuries, Foley has maintained its commitment to the highest level of innovative legal services and to the stewardship of our people, firm, clients, and the communities we serve. While respecting our roots, we’re also continuously looking to modernize all aspects of our business and elevate who we are and what we do, which keeps us focused on the future.
Foley & Lardner LLP is a great place to work because of what we do and how we do it. Here, your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel. Being a part of Foley means having the opportunities and resources necessary to gain experience, advance professional goals, and forge meaningful connections. It’s a place where you can build your career and enjoy professionally satisfying work. We have over 2,300 people who are #HappyatFoley, and we think you will be too.
The Manager, Marketing Technology (AI Data & Analytics) will be responsible for strategic marketing and business development data analysis of data stored within Foley’s Customer Relationship Management (CRM) system and other sources as needed to help identify the best possible revenue and operational efficiency opportunities. This Manager will be heavily involved in marketing technology and using AI to enhance, analyze, and output strategic data and further to ensure the right types of data are collected and stored with data hygiene guardrails and rules to ensure quality of data. To that end, a part of this role will be analyzing the current state of data quality and making recommendations to improve the data. The incumbent understands leading marketing technology practices across the B2B marketing industry. This role also requires a significant investment in data analytics and the Manager should be highly focused on finding new ways to use strategic data to give Foley a competitive advantage in the legal industry.
Responsibilities
- Ensure quality of data across marketing and other Foley systems.
- Identify novel uses of AI to analyze and source data for strategic analysis and generating demand.
- Use AI to enhance and enrich our data in addition to analyzing data and finding strategic opportunities.
- Develop guardrails, processes, and quality controls for long term data hygiene.
- Work with vendors to help improve the quality of our data.
- Identify strategic opportunities for the firm through the analysis of data.
- Work with others in the BD&M department and across the firm to help proactively use data to drive the business.
- Ensure system controls are in place to help preserve and enhance the overall quality of data.
- Create and run reports on a regular basis to provide updated data to various departments.
- Creates, manages, and follows data standards, processes and procedures.
- Commits to high standards for data quality and s trives for precision, accuracy and efficiency.
- Looks for, implements, and uses tools that help better analyze data available for strategic marketing.
- Provides superior client service to end users.
- Bachelor's Degree required.
- Minimum of seven (7) years of progressive experience within marketing technology, IT and/or data analytics required.
- Professional services experience preferred.
- Familiarity with using CRM and AI tools within data analytics a plus.
Milwaukee - $116,900 to $175,400
Chicago - $128,600 to $192,900
Washington D.C. - $140,300 to $210,500
Foley offers a comprehensive benefit program which currently includes Paid Time Off; Paid Holidays; Medical, Dental and Vision insurance; 401(k) Retirement; Disability and Life insurance; Adoption Assistance; Backup Care for Dependents.
Affirmative Action/Equal Opportunity Employer/M/F/Vet/Disabled.
About Foley & Lardner
Foley is an Am Law 50 law firm consistently ranked among top-tier practices. With over 1,100 lawyers in 26 offices across the United States, Mexico, Europe, and Asia, our market-leading platform includes Corporate, Intellectual Property, and Litigation. Adding depth to our bench strength, we focus on four primary sectors: Energy, Health Care & Life Sciences, Innovative Technology, and Manufacturing. We look beyond the law to focus on the constantly evolving demands facing our clients and act as trusted business advisors to deliver creative, practical, and effective solutions.
For nearly two centuries, Foley has maintained its commitment to the highest level of innovative legal services and to the stewardship of our people, firm, clients, and the communities we serve. While respecting our roots, we’re also continuously looking to modernize all aspects of our business and elevate who we are and what we do, which keeps us focused on the future.
Salary : $116,900 - $175,400