What are the responsibilities and job description for the Director of Marketing position at Focus Healthcare?
Salary: $90,000–$150,000 annually, depending on experience
A large, growing healthcare organization with skilled nursing facilities throughout New York is seeking an experienced Director of Marketing to oversee and drive marketing initiatives across its portfolio.
This is a hands-on, multifaceted role overseeing brand development, facility marketing, community outreach, events, print materials, social media, and promotional campaigns.
Responsibilities:
Lead marketing initiatives across multiple skilled nursing facilities.
Develop strategies to strengthen brand awareness and organizational visibility.
Oversee print advertising, brochures, promotional materials, and branding.
Coordinate community events, outreach programs, and facility marketing efforts.
Manage social media presence and broader promotional initiatives.
Partner with facility leadership to support census growth and community engagement.
Ensure consistent branding and messaging across all locations.
Qualifications:
Marketing leadership experience; healthcare or senior living experience preferred.
Strong background in branding, events, print marketing, and social media.
Excellent communication, organizational, and project management skills.
Ability to manage multiple initiatives across multiple locations.
Creative, resourceful, and comfortable taking ownership of all marketing functions.
Compensation & Benefits:
Competitive salary of $90,000–$150,000, depending on experience.
Medical, dental, and vision insurance.
401(k)
Paid time off, holidays, and sick time.
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Salary : $90,000 - $150,000