Social Media Associate

Key Responsibilities

Content Strategy & Creation

· Develop and execute a comprehensive social media strategy aligned with marketing and sales objectives for Focus Camera, Focus Pro Audio, Focus Lifestyle

· Create engaging content (images, short-form video, reels, stories, carousels, etc.)

· Write compelling captions and calls-to-action tailored to each platform

· Maintain a consistent brand voice and visual identity for all brands

Platform Management

· Manage daily posting and scheduling across platforms (Instagram, TikTok, Facebook, YouTube, X, Pinterest, etc.)

· Monitor trends and identify opportunities for timely, relevant content

· Engage with followers, respond to comments and DMs, and foster community growth

Influencer & Partnership Collaboration

· Identify and build relationships with photographers, creators, and tech influencers

· Coordinate product seeding and sponsored campaigns

· Track influencer performance and ROI

Analytics & Reporting

· Track KPIs including engagement rate, reach, follower growth, CTR, and conversions

· Generate monthly performance reports with insights and recommendations

· Use data to refine content strategy and improve results with Marketing Manager

Paid Social Support

· Collaborate with the paid media team on campaign creatives

· Assist in A/B testing social ads

· Optimize campaigns based on performance metrics

Qualifications

· 2–4 years of experience managing social media for a brand or agency

· Strong understanding of Instagram, TikTok, YouTube Shorts, and emerging platforms

· Experience with social media management tools (e.g., Sprout Social, Hootsuite, Later)

· Basic photo/video editing skills (Adobe Creative Suite, Canva, CapCut, etc.)

· Familiarity with analytics tools and data reporting

· Passion for photography, audio gear, consumer electronics, or content creation not a must, but highly encouraged

· Strong communication and copywriting skills

· Ability to manage multiple projects in a fast-paced retail environment

Preferred Qualifications

· Experience in e-commerce or retail marketing

· Knowledge of camera and audio brands (Canon, Sony, Nikon, Shure, etc.)

· Experience running giveaways and product launches

· Basic understanding of paid social advertising

Key Competencies

· Creativity & visual storytelling

· Analytical thinking

· Trend awareness

· Time management & organization

· Collaboration & communication

Work Schedule & Location

· This is an in-person role based in our Brooklyn, NY location

· Schedule is Monday–Thursday, 9:00 AM – 6:00 PM onsite

· Fridays are a half-day remote schedule

Salary : $25 - $31