Social Media Content Lead/Digital Advertiser

OVERVIEW:

We're seeking an experienced digital marketer to bridge the strategy and execution of multimedia marketing efforts for our roster of purpose-driven clients. You will work closely with our CEO/Creative Director to develop comprehensive content strategies, then lead their implementation across every medium—from social campaigns that raise funds for nonprofits to email sequences that drive action. This role combines hands-on content creation with strategic client management and campaign oversight.

ROLE DESCRIPTION:

Primary Responsibilities (70% of role):

• Paid Social Media: Develop and execute lead generation, donation, and engagement campaigns across Meta, LinkedIn, and Google (Ad Grants & YouTube Ads)
• Organic Social Media: Develop and execute organic social media strategies that complement paid campaigns across multiple social platforms
• Email Marketing: Develop copy and overall implementation of welcome sequences, nurture campaigns, newsletters, and promotional emails
• Copywriting: Write compelling short and long-form content across multiple mediums, including donation campaign narratives, landing pages, website copy, lead magnets, etc.
• Campaign Integration: Collaborate with the design team and supporting staff to co-create all elements of the campaign and ensure consistency with implementation across all touchpoints 

Client Success & Account Management (15% of role):

• Serve as primary client contact for designated accounts
• Create comprehensive performance reports and strategic recommendations
• Manage complex, integrated campaigns spanning multiple platforms and mediums
• Lead client progress calls, creative presentations, and campaign reviews for managed client accounts
• Create and monitor client reports and performance dashboards
• Manage project timelines and deliverables across multiple campaigns

Agency Support (15% of role):

• Support FMN Creative's internal marketing initiatives
• Mentor junior team members as the team grows
• Stay current on platform trends and algorithm updates

JOB REQUIREMENTS:

• Bachelor's degree in Marketing, Communications, or related field
• 3 years of agency social media experience managing multiple accounts 
• 2 years Facebook/Meta advertising experience with demonstrated results
• Expert copywriting skills across multiple mediums and brand voices
• Proven experience managing 3 clients simultaneously
• Proficiency in Meta Ads Manager & Business Suite
• Proficiency in LinkedIn Ads
• Demonstrated experience with Google Ads (Google Ad Grants preferred)
• Demonstrated account management and client communication skills
• Home office setup with a reliable internet connection
• U.S.-based, EST timezone required
• Preference given to candidates based in Central New York

OUR IDEAL SOCIAL MEDIA CONTENT LEAD/ADVERTISER:

• You're a strategic content leader who can seamlessly move between big-picture planning with the CEO/Creative Director and hands-on execution
• You excel at translating complex missions into compelling content that drives measurable results across all mediums
• You're energized by purpose-driven work and ready to help scale an agency that creates real social impact
• You’re comfortable leading client relationships while managing multiple campaigns with keen attention to detail.

OUR CULTURE:

We are a hybrid, fast-growing team of marketers and creative specialists located in Utica, New York. We help clients ‘speak social’ and maintain an exceptional quality of work. We are consistently on top of platform trends and algorithms, and value out-of-the-box ideas that can be A/B tested and analyzed. We take our work seriously and maintain a professional culture that strikes a balance between work and humor. We are passionate about what we do and are seeking a team member who embodies our mantra that ‘social media can make a social impact.’ 

POSITION DETAILS:

• Type: Part-time to start (15-20 hrs/weekly minimum), with growth opportunity to full-time
• Location: Hybrid (Central New York area preferred)
• Reports to: CEO/Creative Director

APPLICATION REQUIREMENTS:

*Applications must have a portfolio to be reviewed.*

• Resume highlighting relevant social media, copywriting, and digital marketing experience
• Portfolio showcasing your best work, especially:
• Paid and organic social media campaigns showing performance data (ROI/ROAS)
• Copywriting samples across different mediums
• Nonprofit or purpose-driven organization projects (preferred)

ABOUT US:

FMN Creative is an award-winning, Certified Woman-Owned Social Media Agency that turns social media into social impact. We partner with nonprofits, health organizations, and purpose-driven businesses to create campaigns that don't just look good—they change lives. To learn more about us, visit www.FMNCreative.com.

Ready to Make an Impact? Apply now!