Digital Content & Growth Marketing Manager

FMN Creative is seeking a Digital Content & Growth Marketing Manager to support the execution of organic social, short-form video, email marketing, and user-generated content initiatives across our nonprofit client roster. This is a hands-on role for a multifaceted content creator who is equally comfortable behind the camera, inside an editing platform, and writing strong, compelling copy. As our agency continues to grow, we’re looking for someone who can help maintain digital consistency, strengthen storytelling, and turn strategic direction into clear, effective content that performs across platforms.

Position Details

• Type: Part-time to start (15–20 hours/week minimum), with opportunity to grow into full-time
• Location: Hybrid (Central New York area preferred)
• Reports to: CEO / Creative Director
• Requirements: Must provide own computer and secure internet; occasional local travel required

Core Responsibilities

1. Organic Content & Community Marketing

• Plan, manage, and execute monthly organic social content calendars
• Create engaging content for multiple clients across various platforms (Meta, LinkedIn, TikTok, and/or YouTube)
• Capture, edit, and publish short-form video content
• Cultivate community engagement and follow-up, including managing and responding to direct messages and comments
• Post natively and via scheduling tools
• Monitor social media engagement and identify opportunities for optimization

2. User-Generated Content & Peer-to-Peer Toolkits

• Lead client UGC initiatives to increase authentic content capture
• Develop peer-to-peer fundraising toolkit content, including social captions, email templates, and messaging guides
• Create clear shot lists and provide creative direction to clients and supporters
• Coach clients and peer fundraisers on capturing usable, on-brand video content
• Edit submitted footage into polished, platform-ready assets

3. Email Marketing

• Draft, format, and schedule recurring email campaigns that align with overall strategy
• Collaborate with graphic designer on visual assets
• Ensure messaging aligns with campaign and/or fundraising objectives
• Monitor performance metrics and apply insights to future campaigns

4. Agency Brand Growth

• Maintain consistent organic visibility for FMN Creative
• Repurpose speaking engagements and thought leadership into content assets
• Capture content at select events using professional equipment provided by the agency
• Support brand amplification initiatives as the agency expands
• Assist with short- and long-form content development to support the overall strategy

Core Skills

• Strong short-form and long-form copywriting ability
• Ability to translate strategy into compelling, platform-appropriate content
• Confident content direction and client coaching skills
• Strong creative judgment for social-first storytelling
• Organized and deadline-driven with strong project ownership
• Ability to manage multiple brands while maintaining a distinct voice and tone

Technical Requirements

• Strong working knowledge of Meta Business Suite, social scheduling, and reporting tools
• Proficiency with short-form video editing tools (CapCut, Premiere, Canva, etc.)
• Basic photography skills and photo editing experience (Lightroom)
• Comfortable capturing content using professional camera and audio equipment provided by the agency
• Experience with email marketing platforms (Mailchimp, Constant Contact, etc.)
• Experience with community management (Facebook Groups, Circle, Kajabi, etc.)
• Working knowledge of social, email, and web analytics (including GA4 fundamentals)
• Comfort working within G-Suite applications and Monday.com project management
• Basic graphic design experience preferred

Our Ideal Candidate

• Has 3–5 years of hands-on organic social media experience
• Bachelor’s degree in Marketing, Communications, or a related field (preferred)
• Understands the nuance of nonprofit and mission-driven marketing
• Is confident operating independently without daily direction
• Is comfortable coaching clients on content capture
• Wants a consistent part-time role with growth potential
• Is excited about contributing to a growing agency expanding nationally

Application Requirements

*Applications must have a portfolio to be reviewed.*

• Resume highlighting relevant social media, copywriting, and digital marketing experience
• Portfolio showcasing your best work, especially:
• Organic social media campaigns showing performance data
• Short-form videos (Reels/TikToks)
• Copywriting samples across different mediums
• Nonprofit or purpose-driven organization projects (preferred)

Hourly rate commensurate with experience. This is a part-time position (15–20 hours per week to start), with the opportunity to expand hours as the agency grows.