Marketing Strategic Partner, Intellium

Job Description

Established nearly two centuries ago, FM is a leading mutual insurance company whose capital, scientific research capability and engineering expertise are solely dedicated to property risk management and the resilience of its policyholder-owners. These owners, who share the belief that the majority of property loss is preventable, represent many of the world’s largest organizations, including one of every four Fortune 500 companies. They work with FM to better understand the hazards that can impact their business continuity to make cost-effective risk management decisions, combining property loss prevention with insurance protection.

Summary

The Marketing Strategic Partner will lead the marketing efforts globally for FM Intellium, FM's specialized offering focused on data centers, artificial intelligence and power systems – the data ecosystem. This role works with senior executives and leads consultation and collaboration with Marketing, Sales, Operations, Market Relations, and other colleagues to develop and implement marketing strategies and plans for global marketing campaigns and programs. The role is responsible for ensuring campaigns efficiently advance corporate and operations objectives supporting growth and strategic engagement initiatives within FM Intellium.

Schedule and Location:

This position can be based at one of the following FM locations; Boston, MA, Norwood, MA or Johnston, RI. This is a full-time office-based position with flexibility for two remote working days each week, based on business needs.

Domestic and international travel is required 10-15% throughout the year.

Responsibilities

• Lead end-to-end program development and activation of Intellium messaging in market, inclusive of thought leadership, creative production, and audience engagement in support of revenue and lead generation goals.
• Partner with FM Intellium engineering, underwriting, operations, and risk management leaders to align marketing campaigns with technical capabilities, emerging risk trends, and client investment strategies.
• Create and coordinate execution of omnichannel integrated marketing plans across channel partners, including paid media, social, enablement, PR, multimedia, interactive/web, direct mail, events, and brand experience, aligned to audience journeys, working closely with Sales, Operations, Client Service, and external colleagues. Set and manage campaign budgets.
• Contribute to management of agency and vendor relationships.
• Follow established processes to optimize the effectiveness, efficiency, creativity, agility and quality of programs and tools designed for the market and client-facing teams.
• Serve as an occasional spokesperson for FM Intellium in the press, industry events, with clients, brokers, and prospects, etc.
• Monitor metrics to measure the effectiveness of marketing programs; track, analyze, and report on results to optimize impact.
• Monitor the data center infrastructure market trends, competitive dynamics, and client engagement signals to inform account selection, messaging strategy, and campaign planning.
• Ensure all work is done within agreed-to marketing practices and procedures, and in alignment with the brand positioning and compliance.
  
  

Qualifications

Required Education:

• Bachelor’s degree in Marketing, Communications, or Business.
  
  

Required Work Experience

• 5 years of marketing experience is required, with an emphasis on product marketing strategy and execution in a corporate and/or agency setting.
• B2B experience.
  
  

Highly Preferred Work Experience

• 8-10 years of increasingly responsible positions in a corporate and/or agency setting.
• Global experience in a corporate environment.
  
  

Required Skills

• Understands the business objectives of assigned campaigns and knows which marketing plans and tactics will support achieving the objectives at a global and regional level.
• Apply knowledge of marketing to decide how best to prioritize plans and campaigns to achieve Corporate and Operations objectives.
• Digital marketing, including paid media, AI tools, social media, SEO/GEO, etc.
• Solid understanding of the business priorities of FM and its various business units.
• Demonstrated ability to develop, deliver and run global and local integrated marketing plans with detailed objectives and proven ROI.
• Consistent track record of delivery on budget and meeting deadlines.
• Public speaking and executive presence.
• Excellent communication and creative thinking skills.
• Demonstrated project management skills.
• Strong interpersonal skills-demonstrated teamwork skills.
• Customer focused.
  
  

Highly Preferred Skills

• A balance of “hands-on” and strategic leadership skills.
• Strong decision-making skills.
• Uses data and other inputs to make decisions, owns decision, and takes accountability for work using strong organizational and analytical skills.
• Proven track record of delivery to tight budgets and deadlines.
• Excellent communication and creative thinking skills.
• Demonstrated project management skills.
• Strong interpersonal skills – demonstrated teamwork skills.
• Client focused.
• Comfortable to engage with Senior Leadership.
• Experience using cutting-edge media.
• Adaptable: Open to change in response to new information, unexpected circumstances, and/or ability to work in ambiguous situations.
  
  

The final salary offer will vary based on individual education, skills, and experience. The position is eligible to participate in FM’s comprehensive Total Rewards program that includes an incentive plan, generous health and well-being programs, a 401(k) and pension plan, career development opportunities, tuition reimbursement, flexible work, time off allowances and much more.

FM is an Equal Opportunity Employer and is committed to attracting, developing, and retaining a diverse workforce.