Social Media Manager

Social Media Manager Job Description

• Location: Remote, but strong preference for those local to Indianapolis, Indiana
• Full-Time, W-2 Employee (MUST be authorized to work in the US). 
• Working hours required between 10-4pm ET, Monday-Friday, with remaining hours flexible so long as meetings are attended and deadlines are met.

Who We Are (and Why You’ll Want In)

FlyDog Digital is a strategic marketing agency built for multi-location wellness and hospitality brands in a growth stage. From branding to SEO to show-stopping websites, we help founder-led companies get clear, get seen, and get real results.

We don’t do fluff—and we don’t expect our team to either. Founded by Carly Kerndt, FlyDog is a high-performance, people-first workplace that values clarity, creative freedom, and honest collaboration. We’ve traded micromanagement for real trust, and corporate B.S. for transparency and flexibility. If you want to grow with a company that actually gives a damn about its people, you might be in the right place.

Why Work With Us?

• You’ll be part of a thoughtful, high-performing crew that roots for each other’s success.
• Your ideas won’t just be heard—they’ll be implemented.
• Weekly team calls mix wins, check-ins, and reflections (yes, book club is mandatory and awesome).
• We believe in boundaries, PTO, and people having full lives.
• You’ll be given real ownership and real support—no babysitting, no silos, just shared accountability.

You’re the Right Fit If…

• You can take high-level campaign direction and turn it into creative, strategic, and conversion-focused content.
• You understand how social media supports the full customer journey—from awareness to conversion.
• You’re equal parts creative and analytical—you can dream up ideas and measure what’s working.
• You’re proactive, organized, and confident managing multiple client accounts at once.
• You bring original ideas to the table—not just what everyone else is doing.

🚫 This Might Not Be For You If…

• You rely heavily on trends without understanding strategy or business goals.
• You’re more focused on aesthetics than performance.
• You struggle to manage multiple deadlines or stay organized across accounts.
• You need lots of direction when it comes to what to post.
• You’re uncomfortable thinking critically about what’s working—and what’s not.

What You’ll Be Doing

Content Strategy & Execution

• Translate quarterly campaign strategies into high-performing social content
• Concept and pitch creative ideas that align with client goals and differentiate their brand
• Build and execute content calendars that support awareness, engagement, and conversion
• Create and schedule content across platforms, including feed posts, Reels, and Stories

Creative Development

• Write captions that are clear, compelling, and aligned with brand voice
• Design or coordinate visuals using Canva, CapCut, Adobe, or brand templates
• Capture or curate photo and video content that feels native, engaging, and on-brand
• Stay ahead of trends—but know when to follow them, evolve them, or ignore them
• This is a hands-on creative role—you will be expected to concept, design, and edit content yourself, not just delegate or direct.

Account Management & Engagement

• Manage day-to-day social media activity across multiple client accounts
• Post content, engage with audiences, respond to comments and DMs in brand voice
• Ensure consistency across all touchpoints and platforms

Performance & Optimization

• Track key metrics and analyze performance across accounts
• Collaborate with the Account Strategist to refine content and improve results
• Continuously test, learn, and iterate based on data and audience behavior
• Align organic content with paid strategies in collaboration with the Ads Manager

What You’ll Need

Required

• 3–5 years of experience managing social media accounts (agency experience preferred)
• Strong understanding of how content drives business results—not just engagement
• Proven ability to create content that supports brand growth, lead generation, or sales
• Excellent copywriting skills and a strong sense of brand voice
• Ability to independently create high-quality content assets, including: designing graphics in Canva (or similar tools), editing short-form video (Reels/TikTok) natively in-app or using tools like CapCut, and selecting hooks, audio, and pacing that align with platform best practices
• Experience with content planning tools (Metricool, Later, Planoly, etc.) and analytics platforms
• Ability to manage multiple clients, timelines, and priorities effectively

Bonus Points

• Experience capturing and editing short-form video content
• Familiarity with paid social and how organic and paid strategies work together
• Experience working with founder-led brands in wellness or hospitality
• Comfort working in a fast-paced, collaborative agency environment

Compensation & Perks

• Salary: $50,000–$65,000/year (depending on experience)
• Benefits: Health, dental, and vision insurance.
• Time Off: 2 weeks PTO, 10 holidays, 3 floating holidays, and your birthday off
• Professional Development: A yearly professional development stipend
• Remote Work: Flexible hours with results-first accountability
• Culture: Transparent, collaborative, and growth-oriented