Director of Consumer Channels

Fluidra’s looking for a Director of Consumer Channels to join our team!

What You Will Contribute

The Director of Consumer Channels for the Consumer Business Unit (DCC-CBU) is responsible for both expanding distribution and maintaining strong account relationships with the goal of accelerating growth for the Consumer BU. The DCC-CBU will profitably manage the sales activities for the DIY portfolio with accountability for forecasting and achieving yearly sales and margin targets. The individual can work in a fast-paced environment and simultaneously handle multiple priorities. This position will be the key company interface with leadership at all accounts. Additionally, you will:

• Identify and prioritize channels and high-potential customers to expand the DIY portfolio.
• Manage forecast of key accounts, providing input to S&OP teams on volume outlook, risks, SKU allocation, and production planning.
• Oversee “account health” by tracking orders, fulfillment, backlog, and bad standing ensuring timely communication.
• Negotiate pricing and manage the DIY product line-up to achieve margin and volume goals.
• Lead execution of customer marketing plans, driving visibility through on-brand content in partnership with Marketing.
• Coordinate intercompany efforts to resolve special orders, pricing discrepancies, and process issues.
• Drive new product launches, ensuring seamless execution across sales, marketing, and customer channels.
• Act as the internal voice of the customer, sharing insights on sell-through, initiatives, and customer-facing organizational updates.
• Manage the promotional calendar for key accounts, overseeing execution, budgets, ROI measurement, and GL reconciliation.
• Provide input on P&L drivers with focus on topline revenue, discounting, and promotional effectiveness.
• Build and develop a high-performing sales team through coaching and succession planning.
• Represent the company at trade shows and key customer events.
• Develop and administer Vendor Approved Contracts (VACs).
  
  

What We Seek

• 10 years of relevant professional sales experience with proven results in growing Consumer channels - retail and ecommerce
• 5 years sales leadership experience
• Experience within the eCommerce channel, including familiarity with marketplaces (e.g., Amazon), product content (A / enhanced content), ratings & reviews, and digital merchandising
• Proven ability to apply a consumer-first mindset and leverage the power of strong brands to drive sales
• Experience across Home Center, Retail, and Mass channels, including merchandising, assortment strategy, promotional execution, and account management
• Effective presentation and negotiating skills, including a confident and positive speaking style and ability to present (using PowerPoint and other techniques) to management and customers
• Demonstrated understanding of key internal processes, including margin analysis, supply chain operations, finance, and credit procedures
• Strong problem-solving skills
• Ability to inspire, drive engagement, and results both internally, with customers, and with senior executives
• Travel by air is required; approximately 40% of national travel requiring overnight stays
  
  

EDUCATION

• Bachelor’s Degree in Marketing, Business or Sales Management.
  
  

What We Offer

An exciting opportunity to dive in and begin your career with a company that offers a competitive total rewards package that includes:

• 9/80 work week schedule (EVERY OTHER FRIDAY OFF!)
• 3 weeks of paid vacation!
• 11 paid Holidays
• Free parking for Atlanta Airport for both business and personal travel.
• Full range of health benefits including medical, dental & vision, short & long-term disability
• 401(K) matching (100% of first 3% contributed, 50% of the next 2%)
• Health and wellness programs / gym reimbursement
• Educational assistance up to $7,000 per year
• Company sponsored FUN events!
• Generous product discounts
  
  

Who We Are

Fluidra is a publicly listed company focused on developing innovative products, services and IoT solutions for the residential, commercial and wellness pool markets, globally. The company operates in over 45 countries, has over 7,000 employees and owns a portfolio of some of the industry’s most recognized and trusted brands: Polaris®, Jandy®, CMP, S.R. Smith, and Zodiac®. We also sell products under the Cover‐Pools®, iAquaLink®, Grand Effects®, Dell® and Nature2® names. With these combined resources we’re able accelerate innovation in critical areas like energy-efficiency, robotics and the Internet of Things.

Our focus is on creating the perfect pool and wellness experience responsibly. We take our mission to heart, and our employees embody these guiding principles in everything we do: passion for success, honesty & trust, customer collaboration, teamwork and inclusion, learn and adapt, excellence and innovation.

Don't meet every single requirement listed? At Fluidra, we thrive on building an inclusive workspace, so if you are excited about this role and your past experience doesn't align perfectly, we encourage you to apply anyways! You may be just the right candidate for this role or another role in the organization. Fluidra is proud to be an equal opportunity employer. Fluidra recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, or any legally protected characteristic.

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