What are the responsibilities and job description for the Head of Agency (Commerce Media) position at Fluent, LLC?
We're hiring a Head of Agency (Commerce Media) to own and grow programmatic revenue across the largest agency holding companies in the US. This is a net-new, high-visibility role reporting directly into the SVP of Revenue. You will be the commercial face of Fluent's commerce media network to GroupM, Publicis, IPG, Omnicom, Dentsu, and Havas — building relationships at the investment, programmatic, and commerce media practice levels within each.
This is not an account management role. This is a hunter role with a clear mandate: secure $50M in annual agency holding company commitments across Fluent's commerce media network. You will build the holdco framework from the ground up — developing the pitch, navigating internal agency buying structures, and closing upfront and programmatic guaranteed deals at scale.
What You'll Do
- Build and manage senior relationships across all six major holding companies at the programmatic investment and commerce media practice levels
- Own the full sales cycle from network pitch to IO execution for programmatic demand flowing through Fluent's commerce media network
- Develop and close annual upfront and programmatic guaranteed commitments with holdco trading desks
- Partner with product and yield teams to translate advertiser demand signals into supply and pricing strategy
- Represent Fluent at key industry events (Cannes, ANA, IAB, ShopTalk) as a commerce media thought leader
- Build the playbook for how Fluent sells programmatically at scale — this role will grow a team around it
- 12 years in programmatic media sales, with direct holding company coverage at a senior level
- Deep existing relationships at GroupM, Publicis, IPG, or equivalent — you should be able to call three holding company leads this week
- Fluency in how programmatic guaranteed, PMP, and open exchange inventory is bought and planned within agency holding structures
- Deep commerce media fluency — you understand what performance advertisers are trying to solve, how to frame non-endemic demand, and why post-transaction is among the highest-intent surfaces in digital media
- Demonstrated track record of securing large-scale holdco commitments — a clear path to $50M in annual agency revenue is the expectation, not the aspiration
- Comfortable operating in a high-growth, build-it-as-you-go environment — this is not a mature sales org; you'll be building infrastructure while closing
About Us
Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit: https://www.fluentco.com/
Salary Range: $150,000 to $170,000 base, $300,000-$340,000 OTE. The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.
Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains etc) should be ignored.
Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.
Salary : $150,000 - $170,000