What are the responsibilities and job description for the Senior Copywriter position at Flown?
Flown is the first hair care brand built exclusively for women over 45, and we're looking for a Senior Copywriter who wants to help us define what that voice sounds like at its best.
The role
This isn't an execution role. You'll have real ownership over how Flown communicates — from product pages and email to campaigns and brand storytelling. You'll work directly with the founder to sharpen a voice that's confident, warm, and genuinely different from everything else in the category. No fear-based copy. No anti-aging clichés. Just honest, compelling writing for women who've earned the right to be spoken to like adults.
What you'll do
- Own and evolve the Flown brand voice across all touchpoints
- Write product pages, emails, ads, and campaign copy that converts without compromising the brand
- Translate complex product benefits into clear, confident messaging for a mature audience
- Use performance data to refine and iterate — you care about results as much as craft
- Help build the brand guidelines and voice documentation as we scale
What we're looking for
- 7 years writing for beauty, haircare, wellness, or DTC consumer brands
- A portfolio that shows both brand storytelling and performance copy — you can do both, and you know when to use which
- Strong instincts for tone — you know the difference between speaking to someone and speaking down to them
- Comfortable working directly with a founder
- Genuinely excited about writing for a mission-driven brand — this isn't just another beauty gig