What are the responsibilities and job description for the Marketing Events Manager - Flow Automotive Companies position at FLOW MARKETING SERVICES LLC?
Flow Automotive is seeking an experienced Marketing Events Manager to lead the strategy, planning, and execution of community engagement initiatives, experiential marketing campaigns, and dealership events across our NC and VA markets. This is a full time, on-site position located at our corporate headquarters in downtown Winston-Salem, NC, working 5 days per week in office.
This role is responsible for bringing the Flow brand to life through memorable customer and community experiences-from major regional festivals and concert series to sporting events, dealership grand openings, employee celebrations, and community partnerships. You'll lead a team of Marketing Partnership Coordinators while overseeing every aspect of event execution, including budgets, vendor relationships, logistics, staffing, timelines, and post-event reporting.
If you're an organized leader who thrives in a fast-paced environment, enjoys building community relationships, and has a passion for creating exceptional experiences, we'd love to hear from you.
What You'll Do
- Lead the planning and execution of community engagement, experiential marketing, sponsorship activations, and dealership events across all Flow markets
- Manage, mentor, and develop a team of Marketing Partnership Coordinators, ensuring projects are completed on time and to the highest standards
- Build and maintain strong relationships with community organizations, venues, agencies, sponsors, and vendors
- Oversee event budgets, forecasts, vendor contracts, purchase orders, and expense tracking
- Develop detailed event timelines, Banquet Event Orders (BEOs), event diagrams, run-of-show documents, and other planning materials
- Partner with Marketing, dealership leadership, and executive leadership to ensure events support company objectives and strengthen the Flow brand
- Develop contingency plans and provide real-time problem solving during event execution
- Analyze event performance and prepare post-event reporting and recommendations
- Maintain organized documentation, contracts, and planning records for all events and partnerships
- Support Flow Rewards customer loyalty program fulfillment and event-related activations
What We're Looking For
- 5 years experience in event management, experiential marketing, hospitality, or a related field
- Previous experience leading, mentoring, or managing a team
- Proven success managing multiple large-scale events simultaneously from concept through execution
- Strong project management, organization, and time management skills
- Experience managing event budgets and evaluating cost effectiveness
- Experience developing BEOs, event timelines, site diagrams, and operational documentation
- Vendor management and contract negotiation experience
- Excellent communication, relationship-building, and problem solving abilities
- Ability to remain calm under pressure and adapt quickly to changing event conditions
- Proficiency with Asana (or similar project management software) and Google Workspace
- Ability to work evenings, weekends, and occasional holidays based on event schedules
- Willingness to travel throughout North Carolina and Virginia using a personal vehicle (mileage reimbursed)
- Ability to lift and carry up to 50 pounds for event setup and breakdown
Why Flow Automotive?
At Flow Automotive, we're committed to creating exceptional experiences - not only for our customers but also for the communities we serve. Through strategic partnerships, sponsorships, and engaging events, we invest in the places where we live and work. As our Marketing Events Manager, you'll play a key role in strengthening those relationships while helping shape the future of the Flow Brand.
Flow Automotive Companies is committed to being on the cutting edge of the transportation industry and needs like-minded individuals to join our team. Our growth has been driven by a strategy to attract and develop high achieving people of outstanding character who are committed to operational excellence and to providing extraordinary personal service. Flow operates 54 automotive franchises representing 26 manufacturers in 10 cities and employs over 2,200 people in North Carolina and Virginia. We provide ongoing training and future career opportunities to those willing to contribute the effort and time. We prefer to promote from within our company and will help you reach your potential.
Flow provides competitive earning opportunities and a comprehensive benefits plan including:
- Medical, dental, and life insurance (including dependent coverage)
- Paid time off
- Paid volunteer time
- 401(k) Retirement Plan and Financial Wellness Program
- Thrive@Flow Wellness Program
- Employee pricing for automotive service and vehicle purchases
- Scholarship program for children of employees
Applicants must pass a pre-employment drug screening.
(Experiential Marketing Manager, Partnerships Manager)
Flow Automotive Companies is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.