Senior Paid Media Specialist - Flow Automotive Companies

Flow Automotive Companies is seeking a results-driven Senior Paid Media Specialist to join our Digital Marketing team.

This is a fully in-office position located at our corporate headquarters in Winston-Salem, NC. Candidates must be available to work on-site Monday through Friday from 9am to 5pm.

This position is ideal for a data-driven marketer who thrives in a fast-paced environment and enjoys turning performance insights into measurable results. You'll develop, manage, and optimize paid advertising campaigns across multiple dealership brands and markets, helping drive lead generation, customer acquisition, and business growth

The qualifications listed below are required for consideration. Candidates who do not meet the experience requirements will not be considered for this position.

Key Responsibilities

• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and Microsoft Ads.
• Manage campaign targeting, bidding strategies, budget allocation, creative testing, and performance optimization.
• Monitor campaign performance, lead generation, and ROI metrics, making data-driven recommendations for improvement.
• Analyze results and prepare performance reports for marketing and dealership leadership.
• Collaborate with marketing, operations, and dealership teams to align campaigns with business objectives.
• Stay current on industry trends and test new advertising strategies, platforms, and ad formats.
• Other responsibilities may be assigned by the Director of Digital Marketing and/or the Senior VP of Marketing, as needed

Qualifications and Experience

• Bachelor's degree in Marketing, Business, Analytics, Digital Media, or a related field.
• 2–3 years of experience managing Google Ads and Meta Ads campaigns.
• Lead generation-focused paid media experience required.
• Proficiency with Google Analytics 4 (GA4) and campaign reporting tools.
• Strong understanding of CPA, CPC, CTR, conversion rate, and ROAS metrics.
• Excellent analytical, organizational, and communication skills.
• Automotive dealer group or agency experience preferred.

Flow Automotive Companies is committed to being on the cutting edge of the transportation industry and needs like-minded individuals to join our team. Our growth has been driven by a strategy to attract and develop high achieving people of outstanding character who are committed to operational excellence and to providing extraordinary personal service. Flow operates 54 automotive franchises representing 26 manufacturers in 10 cities and employs over 2,200 people in North Carolina and Virginia.

Join a collaborative team where your work directly impacts business growth across multiple brands and locations. If you're passionate about digital advertising, performance marketing, and continuous optimization, we'd love to hear from you.

Flow provides competitive earning opportunities and a comprehensive benefits plan including:

• Medical, dental, and life insurance (including dependent coverage)
• Paid time off
• Paid volunteer time
• 401(k) Retirement Plan and Financial Wellness Program
• Thrive@Flow Wellness Program 
• Employee pricing for automotive service and vehicle purchases
• Scholarship program for children of employees

Applicants must pass a pre-employment drug screening.

Flow Automotive Companies is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.