Director- Business Development

About Primecare Hospice & Palliative Care

At Primecare Hospice, caring is not just our duty; it's our purpose. We are a patient-centered, physician-led, and team-based holistic hospice program. We understand the profound importance of every moment in a person's life, especially during their hospice journey. That's why we are dedicated to making every moment matter. Our team of compassionate professionals is here to support and care for our patients and their families with empathy, respect, and unwavering commitment. We believe that in the midst of life's most challenging moments, there is an opportunity to provide comfort, dignity, and a sense of peace. At Primecare Hospice, we are honored to be a part of this journey and to make each moment as meaningful as possible.

Hospice is primarily a home care program, but services may also be provided in a hospital or nursing home. The hospice team, called the interdisciplinary group (IDG), helps you and your family make informed decisions about caregiving, teaches skills for care and helps with end-of-life care. Hospice also offers help through the bereavement period.

Our Core Values

• CARE: Possessing a strong desire and passion for serving from our hearts
• RELIABILITY: Your word is your bond. If you make a commitment or say you are going to do something. You simply do it.
• HONESTY: Operating in truth, integrity, and transparency
• PUNCTUALITY: Arriving on time, starting on time, delivering on time, and most importantly ending on time.
• PROFESSIONALISM: Consistently achieving high standards both in what we do, what we say and how we behave.
• EMPATHY: We walk in the shoes of the people we serve
  
  

Position Summary

The Director of Business Development is a senior-level leader responsible for driving the growth and expansion of Primecare Hospice & Palliative Care’s services. This role requires a visionary leader who can develop strategic partnerships, foster relationships with key referral sources, and create innovative business development strategies to support the organization’s growth objectives. The Director of Business Development works closely with the Executive Director, clinical teams, and interdisciplinary groups (IDGs) to ensure alignment of business strategies with patient care excellence.

This position requires a dynamic, results-oriented individual with strong leadership, analytical, and relationship-building skills. The ideal candidate will have a deep understanding of the hospice and palliative care industry, be driven by compassion, and have a passion for advancing the mission of Primecare Hospice.

Essential Duties & Responsibilities

Strategic Business Development

• Market Analysis: Analyze the potential of Primecare’s service area to identify new growth opportunities, target markets, and referral sources.
• Strategic Planning: Develop and execute a comprehensive business development strategy that aligns with the organization’s mission, growth goals, and operational priorities.
• Sales Growth: Establish and meet measurable growth targets for patient referrals and service expansion.
  
  

Referral Source Engagement

• Relationship Building: Build and maintain strong relationships with hospitals, physicians, Skilled Nursing Facilities (SNFs), Assisted Living Facilities (ALFs), and other healthcare providers.
• Physician & Provider Outreach: Conduct on-site visits to physician offices and healthcare facilities to present Primecare's hospice services and establish partnerships.
• Community Outreach: Serve as the face of Primecare Hospice in the community by attending events, health fairs, and speaking engagements to raise awareness of hospice and palliative care services.
  
  

Marketing & Branding

• Marketing Plan Development: Design, implement, and manage marketing initiatives to increase brand visibility and enhance the reputation of Primecare Hospice.
• Market Positioning: Identify unique value propositions and communicate them effectively to internal and external stakeholders.
• Brand Awareness: Lead efforts to promote brand recognition through targeted marketing campaigns, social media, and community engagement.
  
  

Operational Leadership

• Data Analysis: Analyze past and current business development data to inform decision-making, identify trends, and develop actionable insights.
• Collaboration: Partner with internal departments (clinical, quality, and administrative) to ensure alignment between business development and patient care delivery.
• Executive Reporting: Provide regular updates to the Executive Director on growth metrics, referral trends, and business development initiatives.
  
  

Performance Management

• Goal Setting: Set and track clear, measurable goals for referral growth, new partnerships, and increased patient census.
• Performance Review: Conduct ongoing evaluations of business development strategies, making adjustments to improve outcomes.
• Cross-Functional Support: Support the office staff with critical tasks, such as obtaining physician signatures, delivering IDG updates, and assisting with administrative follow-ups.
  
  

Job Conditions

• The position is stressful in terms of meeting deadlines.
• Physical activities will include, walking, sitting, stooping, standing, and lifting up to 25 lbs.
  
  

EQUIPMENT OPERATION

• Must be able to use a computer, multi-line telephone, and other office equipment.
  
  

Company Information

• Has access to patient medical records.
  
  

I, the undersigned employee, acknowledge receipt and understanding of this job description. I realize that it reflects a general list of responsibilities of the position, as well as a general description of the working environment and physical demands of the position. I have notified Human Resources of any reasonable accommodation(s) I require, and should I require any reasonable accommodation in the future, I agree to request such accommodation by notifying Human Resources. I have accepted this position and represent that I am capable of performing such functions with or without reasonable accommodation.