Content Manager, Cheer and Dance

FloSports is the leading digital platform for underserved sports, combining live and on-demand streaming, original programming, data, and technology to help sports grow their audiences and build sustainable businesses, from youth to professional levels. By bringing thousands of events and communities onto one platform, Flo creates scale where none previously existed, connecting passionate fans with the sports they love while giving athletes, organizers, and rights holders the tools to reach and engage a global audience.

Flo streams more than 50,000 live events annually across sports, including motorsports, wrestling, hockey, track & field, cheer, jiu-jitsu, NCAA Division II and III athletics, and more. We’re looking for people who are passionate about sports, embody accountability, collaboration, curiosity, positivity, grit, and excellence, and are motivated to help grow and elevate the communities we serve.

The Role

FloSports is looking for a Content Manager to lead the creative and editorial direction of our cheer and dance vertical brands (Varsity TV, FloCheer, FloDance). This role is equal parts content strategist, people manager and cheer/dance storyteller.

You’ll own the day-to-day output of cheer/dance written, video and social content while mentoring and managing a team of cheer/dance content creators. You should know what fans care about before teams hit the mat, understand how content performs across platforms (especially social) and know how to turn live events into must-watch, must-share moments.

Responsibilities

• Own the creative and editorial strategy for cheer/dance across social, video and written platforms
• Lead and manage a team of cheer/dance content creators
• Build content plans around major events, leagues and moments (All Star, college, youth, professional)
• Drive social-first content creation with a strong emphasis on short-form video, real-time storytelling and social monetization
• Lead strategic collaboration with Varsity, including running weekly alignment meetings and overseeing all content-related communication and execution during live events
• Track content performance and translate analytics into actionable insights for your team
• Assign coverage, manage workloads, and ensure deadlines are consistently met
• Hire, onboard and manage freelancers and contributors as needed
• Collaborate with marketing, product, partnerships, rights and sales teams to support company initiatives
• Ensure all content aligns with FloSports brand standards, voice and editorial guidelines
• Edit content for clarity, accuracy, tone and quality
• Act as a player-coach, creating and posting content as needed
  
  

Knowledge, Skills And Abilities

• Deep knowledge of cheer/dance culture, leagues and storylines
• Experience managing content creators in digital or sports media
• Strong background in social media content strategy, especially video and monetization
• Excellent editorial judgment and attention to detail
• Experience using analytics to inform content decisions
• Comfortable working in a fast-paced, live-events-driven environment
• Highly organized, proactive and accountable
  
  

Our Commitment To Diversity

FloSports exists to elevate the communities, athletes, and sports that have too often been overlooked. That mission starts with our own team. We believe that a diverse, inclusive workplace—one where different perspectives are sought out, heard, and valued—is essential to building a company that can truly serve the full spectrum of sports fans.

We are committed to creating a fair and equitable environment where people from all backgrounds can thrive. To help mitigate bias and expand opportunity, FloSports uses a blind recruiting process that supports more objective, inclusive hiring decisions. We’re intentional in our practices because we believe the best ideas and innovations come from teams that reflect the diversity of the world around us.

Our Benefits

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman
• Flexibility at work - you can take control of your profession and personal schedule
• All-hands events hosted annually in beautiful Austin, Texas
• Annual equity awards for all top performers
• Competitive and comprehensive medical, dental and vision plans
• Peace of mind through company-paid short-term disability, long-term disability and life insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Flexible paid time off
• Hack-a-thons and a full calendar of team-building and social events
• Company donation to youth teams and leagues that our employees coach
• Stocked snack bar, catered lunch and breakfast tacos every week