What are the responsibilities and job description for the Marketing & Communications Manager position at Florida Veterinary Medical Association?
The Marketing & Communication Manager leads the creative development team and coordinates the Association's overall communications strategy. The Marketing & Communications Manager works collaboratively with team members of the FVMA to develop and implement marketing and communications strategies that will broaden the impact of the Association's membership services programs, encourage membership growth, and enhance membership engagement in the FVMA and organized veterinary medicine.
Qualifications
Qualifications
- Bachelor's degree required or an equivalent combination of relevant experience
- Minimum of 5 - 7 years of related professional experience
- Non-profit experience preferred but not required
- Significant communications experience that includes a blend of advocacy and media relations
- Proven ability to conceptualize and create strategic plans and communications materials for campaigns
- Excellent writing ability and editing skills, including experience in writing press releases, reports, articles, op-ed pieces, advertisements, and speeches
- Knowledge of photo-editing, electronic production including visual and audio, and the rudiments of design and publishing, familiarity with local and national media, web page, and social media trends
- Experience with the handling of sensitive and confidential issues
- Effective time management skills and the ability to meet deadlines
- Able to give and receive constructive feedback
- Lead the Association's communications, marketing, and public relations tasks, including but not limited to the production of press releases, magazine publications, and newsletters, as well as all marketing collateral for FVMA conferences and events
- Develop a marketing strategy, including setting objectives and creating plans to reach target audiences for core FVMA programs such as the FVMA PAC, FVMA Foundation, and others
- Work with the Director of Conferences and Strategic Partnerships to develop sponsorship offerings, media kit offerings, and exhibitor sponsorship opportunities
- Serve as the point of contact for the veterinary career network and the classified ads program
- Oversee the relationship and communication with the FVMA's web development agency to ensure FVMA.org is functional and UX projects are implemented
- Serve as the point of contact for the FVMA's outside print vendor
- Provide the Executive Office with regular metrics and department updates (ex. dashboards, post-event reports, etc.)
- Identify and analyze marketing trends
- Create and maintain budgets in conjunction with the finance department
- Guide, development, and refine FVMA core messaging to ensure Association consistency
- Manage the operations and output by the creative development team, who are responsible for creating marketing and communications materials such as brochures, ads, and websites
- Serve as author and Deputy Editor for the organization's websites and publications as well as other creative content, in alignment with the Executive Director who assumes the role of Editor-in-Chief
- Maintain relationships with local community members to ensure that the organization is valued in the community
- Serve as the media contact for the FVMA and its subsidiaries while maintaining a press directory
- Develop a communications plan that outlines how the organization will spread its message to different audiences using multiple channels such as social media, print media, and email campaigns
- Develop branding strategies for products and services to support sales goals
- Proofread all conference and event materials, marketing and educational publications, and other FVMA correspondences
- Produce and oversee social media programming while producing electronic media marketing and outreach/advocacy pieces in support of the Association's strategic goals
- Implement strategies to increase revenue from existing clients and attract new business from prospective clients
- Ensure that marketing and communications align with the organization's overall goals
- Able to help direct or support project management and strategic planning needs of the Association and its various programs, initiatives, etc
- Contribute to team efforts by accomplishing tasks as needed
- Support special events such as yearly conferences that help promote the organization's mission - including but not limited to the FVMA Annual Conference, the FVMA Gulf-Atlantic Veterinary Conference, the FAEP Ocala Equine Conference, and the FAEP Promoting Excellence Symposium
- Perform all other duties as assigned
- Health Care Plan (Medical, Dental, Vision)
- 401(k) Retirement Plan 401 (Match 5% after one year)
- Paid Time Off (11 days in first year of employment)
- Paid Holidays Off (12 holidays observed)
- Short-Term Disability, AD&D, Life Insurance
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