Demo

Regional Sales Manager

Florida's Natural Growers
Wales, FL Full Time
POSTED ON 7/12/2026
AVAILABLE BEFORE 11/9/2026
Regional Sales Manager

Location: Lake Wales, FL
Position: Full-Time
Job Id: 26-59
Department: Sales
Pay: Salaried
As the citrus industry changes, we do too. Our rich history is proof of our ability to evolve and face challenges head-on. Together–as one cooperative–we reflect on where we’ve been and look forward to where we’re going. We are looking for ambitious, open-minded team members who are motivated by our vision for the future of citrus. As a Regional Sales Manager
at Florida’s Natural, you’ll work alongside Sales team to manage existing business, gaining incremental sales and growing sales profitability at a corporate and retail level located within your assigned sales region
What you’ll do:
  • Cultivate and manage relationship with existing customers and distributors within assigned region in order to meet and exceed sales goals
  • Identifying and presenting new opportunities with existing customers by conducting monthly planning presentation to using data to recap how our products are doing and suggesting ways to increase volume
  • Create, implement and execute strategies to achieve assigned corporate objectives
  • Engage new National and Regional Grocery Chain Accounts to gain incremental business
  • Introduce and Roll out new innovation to Customers as well as distributors
  • Develop and execute an actionable annual sales plan that meets or exceeds in both volume and trade spend targets
  • Ensure Annual Sales Plans are maintained in Trade Promotion Management Software tool – Go Simple
  • Work with Sales Finance team to build customer contracts, assist with deduction concerns as well as trade promotions
  • Proactively analyze market data to identify trends, opportunities for sales and volume growth
  • Prepare Sales forecast for all indirect buying customers
  • Provide weekly recap reports
  • Collaborate with all company departments to drive results for the business

What we’re looking for:
  • Bachelor’s Degree required
  • 5 years sales experience, preferably in CPG Sales
  • Demonstrated ability to use Microsoft products
  • Direct selling experience in grocery class of trade – via brokers okay but direct preferred
  • Demonstrated ability to interpret, communicate and leverage syndicated POS and panel data against selling objectives (Nielsen and or IRI)
  • Demonstrated initiative as well as success in achieving personal and team quotas
  • Ability to manage accounts at the headquarter level. Strong leadership, collaboration, and teamwork skills.
  • Ability to identify execute priorities within a multi-task business environment. Excellent oral and written communication skills.
  • Ability to travel 15-25%
  • Resilient self-starter who thrives in an environment that is face paced and is able to adapt to changing environments/situations
What we provide
  • Medical, Dental and Vision benefits
  • 401k
  • PTO
  • And more!
About Florida’s Natural
We are a farmer-owned cooperative of more than 1,000 citrus growers and over 800 employees. Since 1933, generations of growers have been dedicated to bringing the highest-quality citrus products to the homes of America. Our humble beginnings have kept us grounded as we’ve grown into the largest citrus cooperative in Florida, and the second-largest orange juice producer in the country. We’re proud to say our juice is a premium blend from our Florida groves and the World’s premier citrus-growing regions.
Apply to join our growing community and expand the possibilities of your career.
FLORIDA’S NATURAL CAREERS
Our cooperative keeps you growing
All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability. Florida’s Natural Growers also maintains affirmative action programs to implement our equal employment opportunity policy.

Salary.com Estimation for Regional Sales Manager in Wales, FL
$106,308 to $144,907
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