What are the responsibilities and job description for the Account Executive, New Business position at Florida Panthers?
Organization Overview:
The Florida Panthers enter their 33rd season in 2026-27 as one of the National Hockey League’s premier franchises. As back-to-back Stanley Cup champions in 2024 and 2025, the Cats have emerged victorious in 11 of their past 12 postseason series and have captured four Eastern Conference championships. The Panthers are led by President of Hockey Operations & General Manager Bill Zito entering his seventh season, and President of Business Operations Michael White who begins his first full season.
As the NHL’s southernmost team, the Panthers operate four facilities in Broward County, Florida: Amerant Bank Arena in Sunrise; the Panthers IceDen in Coral Springs; the state-of-the-art Baptist Health IcePlex in Fort Lauderdale; and the renovated War Memorial Auditorium, which hosts concerts and events for the South Florida faithful year-round.
An organization with deep roots in the community, the Panthers are owned by Vincent J. Viola, a graduate of the United States Military Academy at West Point and a veteran of the U.S. Army. Emphasizing a culture of selfless service both on and off the ice, the Panthers pillar program, “Heroes Among Us,” honors a United States military veteran at every game. The Florida Panthers Foundation focuses on four core pillars: veterans’ affairs; children’s health and education; raising awareness for the endangered Florida Panther; and growing youth hockey throughout the region. The Panthers remain committed to empowering our fans to live sustainably and to strengthen the resiliency of our diverse communities throughout Florida and the tri-county area.
- Organization: Florida Panthers Hockey Club
- Department: Sales
- Reports To: Manager, New Business Sales
- FLSA Status: Exempt (Salaried)
- Employment Type: Full-Time
- Location: Amerant Bank Arena, Sunrise, FL — On-Site
- Schedule: Flexibility required for evenings, weekends, and holidays
The Florida Panthers Hockey Club is looking for a driven Account Executive, New Business to help build the excitement at Amerant Bank Arena and FTL War Memorial Auditorium. In this fast-paced, competitive, and fun office culture, we are looking for a self-motivated hunter who owns the full sales cycle, embraces high-volume outbound activity, and is ready to grow their career in the sports industry.
As an Account Executive of New Business with the Florida Panthers, you will generate excitement and drive revenue by prospecting, pitching, and closing memberships and ticket packages with local businesses, individuals, and groups across the South Florida market. You will maximize sales opportunities each day through aggressive outbound efforts including face-to-face meetings, phone calls, and emails, with a strong emphasis on prospecting and closing new business. We encourage open communication and expect our Account Executives to help generate new ideas that improve our service standards, increase ticket sales, and create a true home-ice advantage at Amerant Bank Arena.
Job Functions Sales & Revenue Generation- Drive new revenue by selling the full portfolio of Florida Panthers ticket products — including Territory Memberships, partial plans, group tickets, and premium seating options such as Suites, Loge Boxes, the Amerant Vault, Corona Beach House, and Glass Seat locations
- Execute 70 outbound calls daily to generate leads, qualify prospects, and advance the sales pipeline
- Conduct a minimum of 3 face-to-face appointments and/or arena tours per week to build relationships and close new business
- Respond to inbound inquiries from prospective and existing clients with urgency and professionalism
- Consistently meet or exceed weekly and monthly revenue and activity goals
- Proactively self-prospect and identify new sales opportunities through LinkedIn, industry research, community networking, and other lead generation platforms
- Maintain accurate and up-to-date records of all sales activity, client interactions, and pipeline status in Salesforce CRM
- Cultivate and maintain relationships with current clients to grow account value through renewals, upsells, and referrals
- Deliver an exceptional client experience across all touchpoints — phone, email, written communication, and in-person engagements
- Represent the Florida Panthers at home games, sales events, and other organizational initiatives with energy and professionalism
- Actively participate in sales meetings, training sessions, game-day duties, and department events
- Highly motivated, competitive, and committed to the sports industry with a desire to be successful
- Previous sales experience in the industry
- Strong communication and computer skills
- Superior time management and presentation skills
- Ability to work nights, weekends, and holidays as needed, in addition to traditional business hours
- Passion for a growth-oriented career in ticket sales
- Detail-oriented and organized; ability to handle several projects at once
- Any experience working for a team, athletic department, or events is beneficial
- Bilingual is an asset
This is a full-time exempt position. Must be able to work all hours including nights, weekends, and occasional holidays as needed.
At the Florida Panthers Hockey Club, Arena Operating Company, Panthers IceDen, Sanza Food Service, War Memorial Benefit Corporation, and FLA Team Shop, we strive to make every employee feel valued and respected for who they are and the unique contributions they make. We believe that a diverse and inclusive company is a more innovative and successful company, which is why we aim to infuse diversity, equity, and inclusion (DE&I) into all aspects of our culture and our business.
We welcome all to apply and join our team.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.