Area Sales Manager

Description

Summary  

The Area Sales Manager (ASM) is responsible for driving sales performance, expanding the customer base, and fostering strong customer relationships within a defined geographic area, with a focus on driving sales growth and managing a team of sales representatives. Develop sales strategies, analyze market trends, and provide guidance and coaching to sales representatives to drive effective sales performance.

Duties & Responsibilities

• Establish clear sales objectives for each team member to ensure alignment and accountability.
• Develop and implement sales plans to achieve revenue targets and exceed sales goals.
• Direct sales forecasting activities and set performance goals accordingly.
• Lead, motivate, and coach a sales team to achieve performance goals, providing guidance, training, and support.
• Educate and train the team on new products and services to enhance their capabilities.
• Direct staffing, training, and performance evaluations for team members in the assigned region.
• Conduct market research to identify new sales opportunities, analyze competitor activity, and understand customer needs.
• Build and maintain strong relationships with key clients, partners, and stakeholders.
• Oversee sales activities, manage quotas and budgets, and track sales performance.
• Identify areas for improvement in sales processes and implement strategies to enhance efficiency and effectiveness.
• Provide regular reports on sales performance, market trends, and competitor activity.
• Effectively communicate with sales teams, clients, and internal stakeholders to ensure seamless collaboration and informed decision-making.
• Continually monitor and track regional sales performance.
• Attend trade shows and conventions as needed.
• Manage all financial aspects related to the assigned region.
• Other duties as assigned by leadership.

Requirements

Skills & Qualifications

• Bachelor’s degree or equivalent industry sales experience.
• Minimum of 5 years of relevant sales experience.
• Proficiency in CRM systems (HubSpot) and Microsoft Office Suite.
• Proven ability to manage and grow B2B customer accounts.
• Strong leadership, negotiation, and communication skills.
• Proven track record of achieving sales targets and driving team performance.
• Willingness to travel within the assigned area.
• Must pass background and drug testing as required by federal and/or state department(s) of transportation regulations.
• Delegate work assignments by matching the responsibility to the employee.
• Effective leadership skills and the ability to motivate and inspire staff.
• Be organized. Follow all policies and procedures and complete administrative tasks correctly and on time.
• Ability to manage difficult or emotional situations with both customers and employees.
• Observe and follow all safety and security procedures.

Key Performance Indicators (KPIs):

• Achievement of sales targets and growth in customer base.
• Sales team performance and retention.
• Market share improvement.
• Customer satisfaction and retention.

Physical Requirements

• Must be able to travel to Florida Paints locations and customer job sites. Travel > 50% of the time. 
• Exerting up to 50 pounds of force occasionally, and/or up to 20 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.
• Required to stand, walk, and sit; talk or hear, in person and by telephone; use hands to finger, handle, or feel objects or controls; reach with hands and arms. 

Other Duties

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities may change at any time, with or without notice.

Florida Paints provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.