Social Media Marketing Manager

Florida Brokers Real Estate is a family-run real estate brokerage and property management company serving South Florida. We manage hundreds of residential units and help owners, investors, tenants, buyers, and sellers with a hands-on, transparent approach.

We are looking for a creative, organized, and driven Social Media & Marketing Manager to take ownership of our content, social media presence, and future marketing campaigns.

The Social Media & Marketing Manager will be responsible for creating, editing, posting, and managing content across our social media platforms. This person should understand how to turn real estate, property management, team culture, listings, client education, and local South Florida content into engaging posts, reels, stories, and campaigns.

This role will start heavily focused on content creation and social media management, with the opportunity to grow into a broader marketing role, including paid ads, email marketing, branding, lead generation campaigns, and overall marketing strategy.

Create and manage content for Instagram, Facebook, LinkedIn, TikTok, Google Business Profile, and other platforms as needed.

Film and edit short-form video content, including reels, property videos, team videos, educational content, testimonials, and behind-the-scenes content.

Design posts, stories, flyers, graphics, and marketing materials using Canva or similar tools.

Write captions, hooks, call-to-actions, and content that fits our brand voice.

Create a monthly content calendar and keep our social media consistent.

Post and schedule content across platforms.

Help promote listings, rentals, managed properties, company updates, and educational property management content.

Coordinate with our team to capture content from agents, property managers, owners, vendors, and properties.

Track basic social media performance and provide monthly reporting.

Help improve our branding, online presence, and overall marketing strategy.

In the future, assist with paid ads, lead generation campaigns, email campaigns, and marketing funnels.

Has experience managing social media for a business, preferably in real estate, property management, construction, home services, or a related field.

Understands Instagram Reels, TikTok-style content, Facebook, LinkedIn, and short-form video.

Can create content from scratch, not just repost generic templates.

Is comfortable filming, editing, writing captions, and designing graphics.

Has a good eye for clean, modern branding.

Is organized, consistent, and able to manage a content calendar.

Can work independently and bring ideas to the table.

Understands South Florida culture, real estate, and local business content.

Bilingual English/Spanish is a plus.

Experience with AI, Canva, CapCut, Instagram, Facebook, LinkedIn, and basic video editing.

Portfolio or examples of past social media work.

Ability to come to our office/properties in South Florida when needed.

Strong communication and organization skills.

Real estate or property management experience is a plus, but not required.

Spanish is a plus.

Compensation will depend on experience and whether the role is full-time, part-time, or freelance/contract.

• Potential structures include hourly pay, monthly retainer, or salary depending on the candidate and scope of work.