What are the responsibilities and job description for the Senior Manager Shopper Marketing position at Flora Food Group?
About The Position
Location: Hackensack, NJ 2-3 days a week- Shuttle offered from NYC
Salary :175-185K
Role Overview
Flora Food Group makes Culinary Essentials for Better Food. We make the high-quality ingredients that help people make great meals, at home and in professional kitchens. We serve consumers and chefs in over 100 countries with a portfolio that includes iconic, locally loved brands such as Country Crock, I Can’t Believe It’s Not Butter!, Becel, Red Barn Creamery and Violife. Our products support every kitchen moment, from cooking and baking to finishing and spreading and more. With over 150 years of expertise in culinary fats and oils, we deliver outstanding performance, great taste and nutrition at scale. Our capabilities are powered by our people, our “Flora Foodies”, who bring their Performance, Care, and Passion to everything we do. We stay close to real kitchens and consumers, hold ourselves to high standards, and care for our colleagues, our communities, and the planet. We are united by our genuine love of food and the craft behind it
We are seeking a dynamic, commercially-minded Head of Shopper Marketing to lead our global shopper marketing function and define how our brands win at the point of purchase. Reporting directly to the CMO, you will set the strategic direction for shopper engagement across all key channels — from modern and traditional trade to e-commerce and omnichannel environments.
This is a rare opportunity to own the full shopper journey for a portfolio of world-class FMCG brands, in a company that genuinely moves fast, invests in marketing excellence, and champions its people.
Core Responsibilities
Must-Have Requirements
At Flora Food Group, we believe that great people deserve great careers. We are building a company where ambition is celebrated, diversity is championed, and sustainability is embedded in everything we do — from the products on our shelves to the way we work every day.
🌿 Purpose-Driven Mission
Lead marketing for a brand portfolio that's actively reshaping the global food system toward plant-based choices.
🌍 Global Scope
Work across 100 markets and collaborate with teams spanning Europe, Americas, Asia, and Africa.
📈 Competitive Package
Market-leading salary, annual performance bonus, and long-term incentive plan aligned to business growth.
🏡 Flexible Working
Hybrid working model with flexibility built in — because we trust our people to deliver, wherever they work.
🎓 Learning & Growth
Generous L&D budget, access to world-class leadership programs, and real career progression in a growing business.
❤️ Wellbeing First
Comprehensive health benefits, wellness programs, generous parental leave, and an employee assistance program.
Our Commitment to Inclusion
Flora Food Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, identities, and experiences — including those from underrepresented communities in the FMCG and marketing industries.
What’s Next
If this position sounds interesting, please hit the apply button now!
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
Location: Hackensack, NJ 2-3 days a week- Shuttle offered from NYC
Salary :175-185K
Role Overview
Flora Food Group makes Culinary Essentials for Better Food. We make the high-quality ingredients that help people make great meals, at home and in professional kitchens. We serve consumers and chefs in over 100 countries with a portfolio that includes iconic, locally loved brands such as Country Crock, I Can’t Believe It’s Not Butter!, Becel, Red Barn Creamery and Violife. Our products support every kitchen moment, from cooking and baking to finishing and spreading and more. With over 150 years of expertise in culinary fats and oils, we deliver outstanding performance, great taste and nutrition at scale. Our capabilities are powered by our people, our “Flora Foodies”, who bring their Performance, Care, and Passion to everything we do. We stay close to real kitchens and consumers, hold ourselves to high standards, and care for our colleagues, our communities, and the planet. We are united by our genuine love of food and the craft behind it
We are seeking a dynamic, commercially-minded Head of Shopper Marketing to lead our global shopper marketing function and define how our brands win at the point of purchase. Reporting directly to the CMO, you will set the strategic direction for shopper engagement across all key channels — from modern and traditional trade to e-commerce and omnichannel environments.
This is a rare opportunity to own the full shopper journey for a portfolio of world-class FMCG brands, in a company that genuinely moves fast, invests in marketing excellence, and champions its people.
Core Responsibilities
- Shopper Marketing Strategy & Vision
- Develop and own the multi-year global shopper marketing strategy, translating brand and commercial objectives into best-in-class in-store and digital activation plans.
- Define the shopper insight agenda — identifying key purchase drivers, path-to-purchase behaviors, and occasion-led opportunities across categories.
- Lead integration of shopper thinking into the wider marketing planning cycle, partnering closely with Brand, Sales, and Category teams.
- Channel & Retailer Activation
- Design and execute retailer-specific activation programs across key accounts (grocery multiples, discounters, foodservice, convenience, and e-tailers).
- Partner with Key Account Managers and Sales Planning to build joint business plans with strategic retail partners that drive mutual category growth.
- Lead development of shopper toolkits — including POSM, in-store displays, digital shelf content, and promotional mechanics — ensuring scalability across markets.
- E-Commerce & Omnichannel
- Champion digital shopper excellence — owning the strategy for Pure Play e-commerce, Click & Collect, and the growing intersection of digital and physical retail.
- Work with the Brand and Sales teams to optimize product detail pages (PDPs), search visibility (SEO/SEM), ratings & reviews, and digital promotional architecture.
- Embed an omnichannel mindset across the shopper marketing function, ensuring seamless consumer experiences from awareness to basket.
- Consumer & Shopper Insights
- Commission, synthesize, and activate shopper research — using a range of methodologies including shopper panels, eye-tracking, in-store ethnography, and loyalty card data.
- Build a deep understanding of how economic, cultural, and behavioral trends impact shopper decisions, and translate insights into actionable growth opportunities.
- Maintain a pulse on competitive shopper activity and retail innovation, sharing intelligence across the wider organization.
- Team Leadership & Capability Building
- Lead, inspire, and develop a high-performing shopper marketing team, fostering a culture of creativity, accountability, and continuous learning.
- Define and build shopper marketing capability across markets, establishing best practice toolkits, training programs, and governance frameworks.
- Act as a senior stakeholder and visible advocate for shopper marketing across the business, influencing at CMO and SVP level.
- Budget Management & ROI
- Own the shopper marketing investment budget, ensuring rigorous planning, prioritization, and post-campaign evaluation.
- Establish a culture of commercial effectiveness — leveraging attribution modeling, sales uplift analysis, and ROI measurement to optimize spend.
- Present regular performance updates to senior leadership, connecting activation investment to revenue, market share, and distribution outcomes.
Must-Have Requirements
- 8–10 years of progressive experience in Shopper Marketing, Trade Marketing, or Category Management within a fast-moving consumer goods (FMCG) environment.
- Demonstrated track record of developing and executing shopper strategies that deliver measurable commercial impact at scale.
- Deep knowledge of the modern retail landscape — including grocery, discounters, convenience, foodservice, and omnichannel/e-commerce environments.
- Strong leadership experience: proven ability to build, coach, and retain high-performing teams in a matrixed, global organization.
- Exceptional stakeholder management skills, with the ability to influence and align cross-functional teams and senior executives.
- Commercially fluent — comfortable reading P&L dynamics, trade investment structures, and retailer economics.
- Proficiency with shopper research methodologies and data platforms (e.g., Nielsen, IRI/Circana, Kantar, Dunnhumby or similar).
- Strong project management and organizational skills; able to manage multiple initiatives across multiple markets simultaneously.
- Bachelor's degree in Marketing, Business, or a related field.
- Experience in food, health & wellness, or sustainability-driven FMCG categories.
- Experience with digital shelf analytics tools (e.g., Profitero, CommerceIQ, Salsify).
- Familiarity with category captaincy or Joint Business Planning (JBP) frameworks with Tier-1 retailers.
- MBA or postgraduate qualification in Marketing, Strategy, or Business.
- Experience working within a private equity-backed or high-growth transformation business environment.
At Flora Food Group, we believe that great people deserve great careers. We are building a company where ambition is celebrated, diversity is championed, and sustainability is embedded in everything we do — from the products on our shelves to the way we work every day.
🌿 Purpose-Driven Mission
Lead marketing for a brand portfolio that's actively reshaping the global food system toward plant-based choices.
🌍 Global Scope
Work across 100 markets and collaborate with teams spanning Europe, Americas, Asia, and Africa.
📈 Competitive Package
Market-leading salary, annual performance bonus, and long-term incentive plan aligned to business growth.
🏡 Flexible Working
Hybrid working model with flexibility built in — because we trust our people to deliver, wherever they work.
🎓 Learning & Growth
Generous L&D budget, access to world-class leadership programs, and real career progression in a growing business.
❤️ Wellbeing First
Comprehensive health benefits, wellness programs, generous parental leave, and an employee assistance program.
Our Commitment to Inclusion
Flora Food Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, identities, and experiences — including those from underrepresented communities in the FMCG and marketing industries.
What’s Next
If this position sounds interesting, please hit the apply button now!
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.