What are the responsibilities and job description for the Digital Marketing Strategist position at Flora Couture?
Company Overview
Flora Couture is a luxury floral and design studio known for delivering sophisticated, artfully crafted floral experiences. Based in Las Vegas, we serve high-end clientele through everyday retail orders, weddings and events, corporate partnerships, and permanent installations. With a strong focus on creativity, service, and brand integrity, we are driven by both aesthetics and results.
We are in a phase of intentional growth and are seeking passionate professionals who want to help shape and scale a brand with a hands-on, roll-up-your-sleeves attitude.
Position Overview
We are seeking a Digital Marketing Strategist who can lead and implement our digital marketing initiatives across all major channels. This is a dynamic, multi-faceted role that requires both strategic thinking and tactical execution. You’ll be responsible for overseeing SEO, email marketing, social media management, website UX coordination, blogging, and ongoing digital content strategy.
This role is ideal for someone who understands digital trends, is passionate about aesthetics and storytelling, and thrives in an entrepreneurial environment where no two days are the same.
Key Responsibilities
1. Website & User Experience (UX) Coordination
- Oversee the functionality and performance of the Flora Couture website
- Identify opportunities to improve the user journey and overall web experience
- Collaborate with developers and/or third-party partners to execute website updates
- Perform light back-end tasks (such as uploading blog content, optimizing images, updating product info)
2. SEO Strategy & Blogging
- Develop and implement SEO strategies to drive organic traffic and improve visibility
- Conduct keyword research and monitor analytics to assess and improve performance
- Plan and create blog content in alignment with seasonal trends, campaigns, and brand messaging
- Ensure all content is optimized for both search and user engagement
3. Email Marketing & CRM
- Plan and execute email campaigns, from list segmentation to design and copywriting
- Maintain and grow our email list with a focus on engagement and retention
- Track performance metrics and optimize campaigns accordingly
- Work within platforms like Mailchimp (or equivalent) to design mobile-optimized, branded email templates
4. Social Media Strategy, Management & Content Creation
- Develop monthly content calendars aligned with marketing campaigns, product launches, and seasonal themes
- Conceptualize and create on-brand social media content (video, photo, text, reels, carousels, etc.)
- Write compelling captions and schedule posts across platforms (Instagram, Facebook, Pinterest, TikTok)
- Engage with followers and monitor analytics to improve content performance
5. Strategy Development & Reporting
- Provide ongoing recommendations for improving digital marketing performance
- Translate data into actionable insights Work closely with leadership to align digital initiatives with broader company goals
- Stay ahead of digital marketing trends and competitor strategies
Qualifications
Experience: 5 years in digital marketing, ideally in the floral, events, design, or luxury lifestyle space
Technical Proficiency:
- Comfortable working with CMS platforms (e.g., WordPress, Shopify)
- Familiar with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Experience with email marketing platforms (e.g., Mailchimp)
- Familiar with Meta Business Suite, Pinterest tools, and TikTok marketing
Communication: Excellent written and verbal communication skills
Design Sensibility: A strong eye for aesthetics and luxury branding
Interpersonal Skills: Must possess a vibrant personality and the ability to resonate with clients, collaborators, and vendors, reflecting the brand’s premium quality
Adaptability: Ability to juggle multiple projects and shift priorities based on seasonal business needs
Initiative: Self-starter mindset with the ability to work independently and follow through
Required Technical & Creative Skills
- Graphic editing skills using Canva
- Basic photo editing skills using Lightroom
- Ability to shoot and edit photos and short-form video content for social
Bonus Skills (Not Required):
- Experience with paid search or paid social ad campaigns
- Knowledge of floral and event industry terminology
- Experience in small-business or startup environments
- Familiarity with Photoshop
Additional Requirements
- Must be based in or willing to relocate to Las Vegas, NV
- Occasional travel for events may be required
- Reliable transportation is a must
Why Work With Us
At Flora Couture, you won’t be a cog in a machine. You’ll be part of a collaborative, creative, and passionate team where your voice and ideas matter. We move quickly, work with intention, and always strive to Make Life Bloom — both for our clients and our team.