What are the responsibilities and job description for the Regional Sales Director, Local Markets position at Flock Safety?
Who is Flock?
Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation.
We’re a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. It’s intense but deeply rewarding for those who want to make an impact.
With nearly $700M in venture funding and a $7.5B valuation, we’re scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you.
The Opportunity
The Regional Sales Director (RSD) for the Local team will play a critical role in building and scaling this key segment. This leader will be responsible for driving revenue growth, recruiting and developing top-tier sales talent, and shaping the go-to-market strategy for Local Accounts (sub 34 sworn officers) across the US. The ideal candidate has experience leading high-performance SaaS sales teams in a fast-paced, high-growth environment and possesses a deep understanding of transactions with an average deal size of $30K .
Revenue Growth & Market Expansion
Sales Leadership & Team Development
90 Days at Flock
We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days, lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired in this role at Flock Safety.
The First 30 Days
In this role, you’ll receive a starting OTE of $275,000 as well as Flock Safety Stock Options.
Location
We’re building the impossible, together. To drive innovation through in-person collaboration, we’re prioritizing candidates in our key hubs: Atlanta, Austin, Boston, Chicago, Denver, San Diego, Los Angeles, and New York City. While we value the energy of our hub communities, we embrace remote work and welcome applications from exceptional talent across the United States.
The Perks
🌴Flexible PTO: We seriously mean it, plus 11 company holidays.
⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.
👪Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.
🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.
🧠Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.
💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support
💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.
💚ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.
💻WFH Stipend: $150 per month to cover the costs of working from home.
📚Productivity Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.
🏠Home Office Stipend: A one-time $750 to help you create your dream office.
Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.
If you need assistance or an accommodation due to a disability, please email us at recruiting@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.
At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.
Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation.
We’re a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. It’s intense but deeply rewarding for those who want to make an impact.
With nearly $700M in venture funding and a $7.5B valuation, we’re scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you.
The Opportunity
The Regional Sales Director (RSD) for the Local team will play a critical role in building and scaling this key segment. This leader will be responsible for driving revenue growth, recruiting and developing top-tier sales talent, and shaping the go-to-market strategy for Local Accounts (sub 34 sworn officers) across the US. The ideal candidate has experience leading high-performance SaaS sales teams in a fast-paced, high-growth environment and possesses a deep understanding of transactions with an average deal size of $30K .
Revenue Growth & Market Expansion
- Own and drive the Local Select team’s revenue goals, ensuring consistent attainment of quarterly targets.
- Develop and execute a strategic sales plan to penetrate Local Accounts across the United States.
- Partner cross-functionally with Marketing, Sales Operations, and Customer Success to optimize the customer journey and improve sales efficiency.
- Recruit, hire, and develop a high-performing team of Local Account Executives (AEs).
- Provide ongoing coaching, mentorship, and professional development to ensure team members achieve their full potential.
- Establish a culture of accountability, high activity, and data-driven decision-making.
- Drive consistent performance across the team by monitoring key sales metrics and optimizing sales strategies accordingly.
- Ensure that Salesforce/Clari is accurately maintained with clean pipeline data and up-to-date deal progress.
- Serve as a key leader in shaping the Local Select segment, providing input on product positioning, market expansion, and competitive differentiation.
- Work closely with senior leadership to refine the go-to-market strategy and establish best practices for scaling this segment.
- Act as a player-coach, engaging directly with key accounts and assisting in closing strategic deals.
Sales Leadership & Team Development
- Proven track record of hiring, developing, and leading successful SaaS sales teams.
- Ability to inspire and motivate a team while driving a high-performance sales culture.
- Experience managing sales teams in a field-based or hybrid selling environment.
- Demonstrated ability to build and execute a successful sales strategy in a complex, transactional environment.
- Expertise in full-cycle sales, from prospecting to closing, with experience driving $250K in quarterly revenue per rep.
- Strong ability to navigate enterprise sales cycles and engage executive-level stakeholders.
- Deep understanding of pipeline management, forecasting, and sales process optimization. MEDDPICC, MEDDIC experience highly preferred
- Proficiency in Salesforce/Clari and other sales enablement tools.
- Strong analytical mindset with the ability to leverage data to drive team performance.
- Comfortable working in a high-growth, fast-paced environment with evolving priorities.
- Creative problem-solver who can pivot strategies and adapt to new challenges.
- Self-starter with a proactive, results-driven approach to sales leadership.
90 Days at Flock
We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days, lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired in this role at Flock Safety.
The First 30 Days
- Complete initial training.
- Establish a solid understanding of Flock Safety's products, sales processes, and the Local Markets customer profile.
- Initiate regular communication with Local Markets leadership and team.
- Establish and conduct regular 1:1 meetings with team members and hold initial team meetings and forecast calls.
- Actively participate in recruiting efforts to build out the team.
- Deep dive into the Local Markets playbook, sales resources, and begin to utilize them in daily activities.
- Operate the weekly team cadence (meetings, 1:1s, forecast calls) and refine sales processes.
- Actively contribute to recruiting and onboarding new team members.
- Ensure consistent and effective communication across relevant departments and with key stakeholders, and ensure the team is utilizing all available resources.
In this role, you’ll receive a starting OTE of $275,000 as well as Flock Safety Stock Options.
Location
We’re building the impossible, together. To drive innovation through in-person collaboration, we’re prioritizing candidates in our key hubs: Atlanta, Austin, Boston, Chicago, Denver, San Diego, Los Angeles, and New York City. While we value the energy of our hub communities, we embrace remote work and welcome applications from exceptional talent across the United States.
The Perks
🌴Flexible PTO: We seriously mean it, plus 11 company holidays.
⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.
👪Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.
🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.
🧠Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.
💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support
💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.
💚ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.
💻WFH Stipend: $150 per month to cover the costs of working from home.
📚Productivity Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.
🏠Home Office Stipend: A one-time $750 to help you create your dream office.
Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.
If you need assistance or an accommodation due to a disability, please email us at recruiting@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.
At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.
Salary : $150
