What are the responsibilities and job description for the Director of Brand Marketing position at Flipper's Roller Boogie Palace?
About Flipper's Roller Boogie Palace
Flipper's Roller Boogie Palace, born in Hollywood from a mix of legend and nostalgia, is a global community that reaches far beyond the rink. Since 1979, it has grown into a cultural force uniting fashion, music, and movement. We are building something iconic — and this role is at the center of it.
About the Role
We are looking for a Director of Brand Marketing to own how Flipper's Roller Boogie Palace shows up in the world — across wholesale, retail, social, editorial, events, influencer, and PR. This is a senior, hands-on leadership role for someone who is as comfortable developing seasonal brand narratives as they are coordinating a sell-in deck for a wholesale buyer or executing a cultural activation in LA.
This is not a performance marketing role. It is strategic, creative, and deeply operational. You will be the connective tissue between product, design, sales, and culture — and you will play a defining role in making FRBP iconic.
What You'll Own
- Full brand strategy and seasonal storytelling across collections, wholesale, drops, and capsules
- Social media direction and execution — Instagram, TikTok, and emerging platforms — aligned with brand DNA
- Editorial and lookbook direction in close partnership with design and production
- Influencer and seeding programs — organic, taste-driven, and culturally intentional
- Events, pop-ups, and activations that connect with LA's creative community and beyond
- PR strategy and media relationships that build long-term brand credibility
- Wholesale and retail marketing support — sell-in storytelling, buyer communication, and brand materials
- Go-to-market planning and campaign orchestration across all channels
- Cross-functional alignment with design, production, sales, and merchandising
- Budget ownership and post-campaign reporting
Who You Are
- 7 years in brand marketing for a fashion, streetwear, or lifestyle label
- Deeply embedded in LA's creative community — with existing relationships across talent, stylists, photographers, and cultural figures
- Proven experience owning editorial, social, influencer, events, and wholesale marketing end-to-end
- Equally comfortable building brand heat and supporting commercial sell-in
- Experienced in go-to-market planning with multiple channels and retail partners
- Able to operate as a one-person department while building toward a team
- Luxury, streetwear, or lifestyle brand experience preferred
- Early-stage or first-hire marketing experience a plus
What Success Looks Like
- FRBP is recognized as a cultural brand — not just a product
- Every touchpoint from wholesale deck to social post to activation feels intentional and on-brand
- Influencer and community activity is earned, taste-driven, and consistently aligned with brand DNA
- Wholesale and retail partners have compelling, well-supported brand materials every season
- The brand has a distinct and consistent point of view that resonates globally
Compensation is competitive and commensurate with experience. Full-time, on-site in Los Angeles.