Marketing Director – Product & Partnerships

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JetCool, a Flex company, is seeking a visionary, hands-on Director of Marketing to lead the development and execution of global marketing strategies that elevate brand awareness, accelerate demand, and deepen strategic partnerships. This role is ideal for a seasoned marketing strategist with a strong technical foundation and a proven track record of working across geographies, engineering teams, and partner ecosystems.

You’ll be responsible for building scalable programs across content, digital demand generation, partner co-marketing, and strategic showcases—while managing day-to-day operations, vendor relationships, and mentoring junior staff. Success in this role requires a startup mindset, a creative approach to problem-solving, and the ability to thrive in a fast-paced, high-growth environment.

What a Typical Day Looks Like:

• Lead JetCool’s co-marketing initiatives with strategic partners including Dell, NVIDIA, Flex, and other OEMs.
• Drive JetCool’s placement in partner innovation labs and showcase areas.
• Collaborate with partner teams to integrate JetCool into vertical reference architectures (e.g., Financial Services, Healthcare).
• Develop training and enablement programs for partner presales and technical communities.
• Manage press releases and analyst engagement through outsourced PR firms, ensuring alignment with JetCool’s strategic messaging.
• Architect JetCool’s digital marketing strategy across paid, organic, and SEO/SEM channels.
• Manage relationships with outsourced vendors for Google Ads, SEO, and digital analytics.
• Partner with sales to design and execute integrated campaigns targeting AI, HPC, and hyperscaler segments.
• Oversee trade show strategy and execution, ensuring consistent messaging and post-event content capture.
• Own JetCool’s messaging framework and evolve it to resonate with hyperscalers, OEMs, system integrators, and vertical buyers.
• Manage the content calendar and guide outsourced writers to produce blogs, white papers, newsletters, and social media content.
• Develop keynote presentations, sales enablement materials, and technical collateral that support product launches and strategic initiatives.
• Define KPIs and build a data-driven dashboard to measure campaign and channel performance.
• Manage marketing budget, vendors, and agency relationships to ensure timely and impactful delivery.
• Mentor junior staff and foster a collaborative, fast-paced marketing culture.
• Support strategic initiatives across sustainability, product positioning, and ecosystem engagement.
  
  

The Experience We’re Looking to Add to Our Team:

• 10 years of B2B marketing experience in data centers, semiconductors, or adjacent industries (cooling, power, AI, compute).
• Proven success in global marketing strategy, campaign execution, and partner co-marketing.
• Experience working with engineering teams, press and analyst relations, and external creative agencies.
• Deep familiarity with Intel, Dell, HPE, NVIDIA, and other ecosystem players.
• Strong grasp of technical marketing, including sustainability, liquid cooling, and compute infrastructure.
• Exceptional communicator—able to craft compelling narratives across visual, written, and verbal formats.
• Proficient in marketing automation, CRM systems, and content management tools.
• Strategic thinker with a hands-on approach to execution and team leadership.
• Startup mindset: scrappy, resourceful, and energized by building from the ground up.
• Travel 10% of the time for trade shows and events
  
  

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