What are the responsibilities and job description for the Digital Marketing Manager position at FleetPulse?
About FleetPulse
FleetPulse is focused on unlocking the full profit potential of every trailer. There are millions of trailers on North American roads - most of them operating completely analog, so the problem we're solving is big and impactful.
We are looking for a Digital Marketing Manager to own and scale our marketing function. This role is ideal for a hands-on marketing leader who thrives in a zero-to-one environment, balancing strategic vision with tactical execution and rapid iteration.
Your Mission
As our Digital Marketing Manager, your objective is to build and optimize our B2B marketing engine to drive awareness, generate leads, and support sales. You will execute the following core areas:
Establish and Tune Our B2B Lead Generation Engine
Work Environment:
The work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work environment: Employees must be able to travel to and attend the office to work in person, as required. The noise level in the work environment is usually minimal to moderate.
Limitations and Disclaimer:
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.
This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor that are in compliance with Federal and State Laws.
Compensation Range: $80K - $100K
FleetPulse is focused on unlocking the full profit potential of every trailer. There are millions of trailers on North American roads - most of them operating completely analog, so the problem we're solving is big and impactful.
We are looking for a Digital Marketing Manager to own and scale our marketing function. This role is ideal for a hands-on marketing leader who thrives in a zero-to-one environment, balancing strategic vision with tactical execution and rapid iteration.
Your Mission
As our Digital Marketing Manager, your objective is to build and optimize our B2B marketing engine to drive awareness, generate leads, and support sales. You will execute the following core areas:
Establish and Tune Our B2B Lead Generation Engine
- Execute demand generation strategies, leveraging digital marketing, content, and outbound campaigns.
- Optimize marketing funnel conversion rates, refining lead qualification and handoff processes with sales.
- Implement marketing automation tools
- Analyze campaign performance using tools like Google Analytics to track, measure, and improve performance.
- Craft compelling value propositions and messaging that resonate with fleet operators, OEMs, and supply chain stakeholders.
- Test content strategy by evaluating which messages resonate with audiences to connect and inform our GTM strategy.
- Develop and scale content marketing efforts, including blogs, case studies, whitepapers, and webinars, to educate and engage prospects.
- Optimize website performance and user experience (UX) to improve conversion rates and the customer journey.
- Collaborate with sales and product teams to ensure consistent messaging across channels and customer touchpoints.
- B2B marketing leader with 3-5 years of experience, preferably in IoT, SaaS, logistics, or supply chain technology.
- Proven track record of building demand generation programs in B2B that drive pipeline and revenue.
- Strong storyteller with experience developing and refining go-to-market messaging.
- Proven experience with Google Ads, Meta Ads, LinkedIn Campaign Manager, Salesforce and Google Analytics
- Hands-on operator who thrives in an early-stage, high-growth environment.
- Comfortable navigating and improving sales productivity tools (eg Salesforce, Apollo) while focusing on data.
- Excited to collaborate with your colleagues in-office at a minimum of 3 days / week
- Nice to have: Experience managing events (eg customer events, trade shows), driving measurable business outcomes.
- Unlimited PTO
- Company 6% 401k Match
- Choice of three healthcare plans
- Dental & Vision
- Company provided STD, LTD and Life Insurance
- 10 paid company holidays
- Paid parental leave
- Salary range: $75k - $95k
- Annual bonus
- Equity
- Opportunity to build and own the marketing function in a fast-growing, category-defining company.
- Work on cutting-edge technology at the intersection of IoT, data, and supply chain transformation.
- Join a mission-driven team passionate about making commercial fleets smarter and more efficient.
Work Environment:
The work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work environment: Employees must be able to travel to and attend the office to work in person, as required. The noise level in the work environment is usually minimal to moderate.
Limitations and Disclaimer:
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.
This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor that are in compliance with Federal and State Laws.
Compensation Range: $80K - $100K
Salary : $75,000 - $95,000