What are the responsibilities and job description for the District Manager - West Region position at Fleet Feet?
Our District Manager for the West region is responsible for leading multiple Fleet Feet locations across California, Colorado, Utah, and Washington. This role drives sales growth, operational excellence, and profitability across a designated district. Through dynamic leadership, coaching, and strategic development, the District Manager empowers store leaders to deliver strong financial results, cultivate high-performing teams, and drive market growth. This role champions the development of a positive, inclusive, and community-focused culture within each store, reinforcing Fleet Feet’s commitment to inspiring and supporting the running and fitness lifestyle.
As a key member of our leadership team, the District Manager plays a critical role in shaping the customer experience, elevating team performance, and deepening Fleet Feet’s connection within our local communities. When you join Fleet Feet, you become part of a passionate community dedicated to igniting the power of running and fitness for all.
If you're a passionate, people-first leader ready to scale impact and performance across a growing district, we want to hear from you. Apply now and help us inspire the runner in everyone.
Leadership & Relationship Management
- Lead and manage performance for multiple store locations, driving sales growth and operational standards.
- Maintain strong relationships with Store Managers through ongoing communication and in-person visits.
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Foster a consistent, values-driven culture across stores through daily leadership and presence.
Coaching, Development & Talent Management
- Coach and mentor Store Managers and their teams to build high-performing, customer-first environments.
- Support internal talent pipelines through career development, feedback, and leadership training.
- Identify high-potential employees and create opportunities for growth and advancement.
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Partner with internal departments to deliver targeted coaching and training programs.
Operational Excellence & Compliance
- Ensure all stores meet Fleet Feet customer experience standards, policies, and procedures.
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Promote operational consistency and risk reduction by upholding company compliance standards.
Financial & Strategic Planning
- Collaborate with store leaders on strategic planning and execution of district-level initiatives.
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Oversee business planning processes, including budget management, sales performance, and corrective actions when needed.
Internal Collaboration & Professional Growth
- Partner with HR, Field Marketing, and other departments to drive business and talent strategy.
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Continuously develop your own leadership and stay informed of trends in retail and community engagement.
Travel & In-Person Leadership
- Travel throughout the district 50–60% of the time to provide hands-on leadership and support.
- Represent Fleet Feet in community and industry events, strengthening local and regional presence.
- 5 years of progressive retail leadership experience required; multi-unit management strongly preferred
- Proven ability to drive results and meet sales, operational, and financial goals
- Inspirational leader who excels at coaching, mentoring, and team development
- Sound judgment, strong communication skills, and a collaborative spirit
- Passionate about Fleet Feet’s mission and the power of movement to improve lives
- Self-motivated, solution-oriented, and adaptable in a dynamic environment
- Committed to building positive, inclusive, and customer-centric team cultures
- Willing to travel frequently and go above and beyond to support team success
- Residence within the North Central District (California, Colorado, Utah, and Washington) is highly preferred to ensure familiarity with the market and ease of travel within the territory.
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