Demo

Manager of Visual Merchandising, Seasonal and Off Shelf

Fleet Farm
Appleton, WI Full Time
POSTED ON 4/29/2026
AVAILABLE BEFORE 6/28/2026

About the Role

The Manager, Visual Merchandising, Seasonal & Off-Shelf oversees merchandise presentation for seasonal sets and “Off-Shelf” displays, ensuring a consistent and engaging customer experience across Fleet Farm stores. Off-Shelf includes end caps, in-aisle, and front-end impulse locations. This role manages planning, planogramming, store execution, and productivity tracking in partnership with planning and allocation, while co-leading the submission and approval process for all Off-Shelf placements. The position plays a key role in delivering impactful seasonal transitions that drive sales, engagement, and compelling in-store experiences.

What You’ll Do

  • Schedule and co-lead submission approval and hindsight process across merchandising team for seasonal sets and “Off-Shelf” process
  • In collaboration with DMM of Seasonal, plan and orchestrate larger seasonal store merchandising sets, ensuring clear executable direction to stores
  • Create, and maintain quarterly productivity mapping for “Off-Shelf” sets by location. Leverage this hindsight reporting to assess submissions, make recommendations, with the goal of Y-O-Y productivity gains.
  • Foster an environment of continuous improvement in merchandising sets, yielding improved sales, more timely transitions and optimized store labor
  • Work closely with senior merchants, marketing and other key stakeholders to create successful, well-coordinated impactful store presentations
  • Partner with brand businesses to leverage market and category knowledge, planograms, to offset internal payroll and exploit industry expertise
  • Partner with marketing team to ensure key categories and seasonal call outs are appropriately called out, with leveraging an astute eye for consistency, visual hierarchy and scale of messaging in store
  • Develop coach and train team with focus on succession planning, retention and positive engagement
  • Facilitate monthly communication with store reset project coordinators to share upcoming reset information, inform of process updates/changes, and provide a platform for open dialogue between the SSC and the store team
  • Collect feedback from store leadership and store level teams and incorporate learnings for continuous improvement
  • Lead change with a positive, collaborative engaging leadership approach
  • Study the competitive marketplace and strive to deliver best-in-class experiences in store, which can be correlated to UPT and driving impulse sales.

What You Bring

  • Bachelor's degree required or equivalent experience.
  • 5 years in brick-and-mortar retail merchandising leadership. Big box or multiple category format experience preferred
  • 5 years interpreting sales and margin reporting as applied to physical retail space, within framework of ‘role of category’ lens
  • 5 years managing teams
  • Working knowledge of Blue Yonder (formerly JDA) planogram platform, InDesign,
  • Proficiency in Microsoft Office, particularly Excel
  • Knowledge and understanding of the relation between product and shelf space.

    Why Join Fleet Farm?

    • A dynamic and growing company with a strong Midwest footprint.

    • Work alongside passionate professionals who are driven by teamwork and results.

    • Competitive compensation, benefits, and opportunities for growth and development.

    • Make a tangible impact on product availability and customer satisfaction.

     

    Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.

    Salary.com Estimation for Manager of Visual Merchandising, Seasonal and Off Shelf in Appleton, WI
    $192,092 to $247,889
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