What are the responsibilities and job description for the General Manager position at Fleet Farm?
Be the Leader Behind Our Stores’ Success.
At Fleet Farm, we’re more than a store, we’re a way of life for the communities we serve. We’re seeking a high-energy, results-driven General Manager to lead and inspire our store teams, drive operational excellence, and champion an exceptional customer experience across multiple locations.
We are looking for an experienced General Manager who can use their creative and entrepreneurial drive to manage all aspects of a retail store operation. Our General Managers recruit and develop staff, manage in-store product assortment and inventory, analyze margin and profit levels, drive store top-line sales and comp sales increases, advocate superior customer service, and develop strategies to address opportunities.
Key Responsibilities:
- The General Manager will focus on the 5 Key Areas of Store Operations: Team Members, Customers, Store Readiness, Execution, and Profitability.
- Train, coach, and mentor the leadership team to develop consistent and Best in Class execution.
- Oversee the development and execution of individual development plans for each of their direct and indirect reports.
- Ensure that all store areas are staffed according to budget and maximized for customer needs. In conjunction with the leadership team, hire, train, develop, and manage the performance of all Team Members.
- Continually monitor store wage and expense control programs, identify wage and expense budget variances, and take corrective action where necessary.
- Responsible for ensuring that all policies, procedures, and guidelines are understood and followed regarding customer service standards, backroom and sales floor standards, safety, loss prevention, inventory management, etc.
- Responsible for all activities associated with Federal Firearm disposition, acquisition, sales, inventory, and recordkeeping.
- Drive sales by using superior merchandising skills to ensure the best visual placement of product.
- Positive promotion of Fleet Farm customer loyalty program, credit card, and other company initiatives.
Who You Are:
- A seasoned retail leader with at least 5 years of Big Box management experience
- A proven people developer, coach, and motivator
- A strong communicator with executive presence and the ability to present to all levels
- A data-driven decision-maker with strong business acumen and strategic insight
- Adaptable, organized, and capable of managing multiple priorities in a fast-paced environment
- A team player who thrives on collaboration and cross-functional partnerships
Requirements:
- Bachelor’s degree in Business, Marketing, or related field (or equivalent experience)
- Excellent knowledge of MS Office (Excel, Word, PowerPoint)
- Strong understanding of retail operations, logistics, compliance, and merchandising
- Ability to travel frequently (up to 75%, including some nights/weekends)
- Ability to pass State and Federal background checks (Federal Firearm Licensing)
- Must be willing and able to relocate as needed to support business needs and career growth opportunities.
Why You’ll Love Working at Fleet Farm:
- Be part of a growing, purpose-driven company
- Lead high-performing teams with autonomy and impact
- Competitive compensation and benefits
- Opportunities for career growth and advancement
- A culture rooted in community, integrity, and hard work