Social Media & Digital Marketing Coordinator

Job Brief: Social Media & Digital Marketing Coordinator

We are looking for a creative and driven Social Media and Digital Marketing Coordinator to join our fast-paced and award-winning agency. The Coordinator will have up-to-date knowledge of digital and social business trends and the ability to interpret our various client needs and implement solutions with high impact and engagement. As a member of the creative services team, the Coordinator will work on a variety of products and projects across multiple platforms, supporting the overall marketing, advertising, and branding strategy and success for our agency and all agency clients.   

The Social Media and Digital Marketing Coordinator will be responsible for maintaining a strong social and digital voice for our various clients and for our agency, staying ahead of the curve on trends, and identifying ways to drive engagement and increase follower base while improving brand awareness, loyalty and maximizing conversions. 

The Social Media and Digital Marketing Coordinator will also be involved with content creation, creative direction, campaign management, along with various agency and client projects and assignments as needed in various capacities (ex: special events, networking, and cause-related marketing initiatives). 

Responsibilities:

• Create engaging and high-performing custom content for multiple social media and digital platforms for a number of clients and agency, driven by strategy
• Develop innovative and engaging content calendars; create and schedule content; monitor and measure for success; present performance insights
• Maintain up-to-date knowledge of social media and digital trends and innovations; recommend and implement into client strategy
• Oversee client online reputation and community management efforts
• Engage with clients as agency representative
• Engage with community as client representative
• Provide timely and informative measurement and analysis of all efforts and make insightful recommendations to team based on findings
• Assist in other department-related assignments, projects and tasks as needed

Requirements:

• Bachelor’s Degree; marketing, communications, or journalism, or related field preferred
• Entrepreneurial spirit and positive attitude
• Minimum of 1-2 years’ experience of social media management for multiple business accounts
• Minimum of 1-2 years' experience of digital content creation for business accounts
• Up-to-date knowledge and familiarity of all major social media platforms (Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Snapchat, Pinterest, Google Business Profile) 
• Proven ability to support multiple brands and industries; Prior agency or client-focused experience preferred
• Must be highly organized with excellent attention to detail
• Strong writing and editing skills; Familiarity with inbound marketing strategy and blog writing preferred
• Strong sense of professionalism; customer service experience preferred
• Professionalism regarding time, budgets and deadlines
• Strong communication skills and ability to interact and present ideas
• Strong time management skills; ability to multitask and meet aggressive deadlines
• Experience with Google Analytics and Meta Business Manager preferred
• Prior experience working within content management platforms (ex: HeyOrca, Hootsuite, Sprinklr)
• Prior experience with online content management systems preferred
• Prior graphic design experience preferred; Canva experience preferred
• Prior experience with email marketing platforms preferred
• Prior digital advertising experience preferred
• Photography experience is preferred
• Media / PR experience a plus
• Ability to work in an office setting (non-remote position); ability to travel to client locations and events as needed

To Apply:

Please send a cover letter and resume to careers@flashlightmarketing.com 

ABOUT US:

Flashlight Marketing is an award-winning creative marketing, design, communications and digital services agency specializing in helping privately owned businesses, entrepreneurs, and franchises to scale and grow. Recognized by the Philadelphia Business Journal as a Best Place to Work, we leverage our years of expertise and our commitment to continuously evolve our services to remain ahead of the competition and exceed our client's expectations. Our passion is what drives us while strategy is what guides us. As a strategy-first agency, our thoughtful customized solutions will maximize impact, streamline expenses and attain an impressive return on investment. Working with us will allow you to achieve your strategic goals at an aggressive pace and expedite growth.

 ALL POTENTIAL EMPLOYEES ARE EVALUATED WITHOUT REGARD TO RACE, COLOR, RELIGION, GENDER, NATIONAL ORIGIN, AGE, MARITAL OR VETERAN STATUS, THE PRESENCE OF A NON-JOB RELATED HANDICAP OR ANY OTHER LEGALLY PROTECTED STATUS.