What are the responsibilities and job description for the Marketing & Business Development Manager position at Flagstaff Center of Bone and J?
Description
Independent Orthopedic Practice | Flagstaff, Arizona | Full-Time | On-site | Salary: DOE
About the Practice
We are a long-standing, independent orthopedic surgery practice in Flagstaff, Arizona, serving high-performing surgeons and multidisciplinary clinical teams. Our organization prioritizes excellence, accountability, community reputation, and a strong culture built over decades.
The Opportunity
- As the practice continues to expand in reach and competitive presence, we are seeking a Marketing & Business Development Manager to design, lead, and execute a comprehensive marketing, brand, and business growth strategy for the practice.
- This leader will work closely with executive leadership and physicians to strengthen the practice’s visibility, grow patient volumes, deepen community relationships, and enhance referral pathways throughout Northern Arizona.
- The ideal candidate combines high-level healthcare marketing experience with strategic business development insight, strong physician-relations capability, and a deep understanding of patient populations across the region.
- This is a hands-on leadership role designed for someone who thrives in fast-paced medical environments, can translate vision into execution, and is motivated by creating measurable organizational impact.
- A structured 90-day onboarding plan will focus on learning the practice, understanding its target markets, aligning with growth priorities, and building foundational marketing/PR and business development strategies.
Responsibilities – Marketing
• Develop and lead the practice’s comprehensive marketing strategy across digital, brand, and community channels
• Lead provider marketing initiatives, including outreach, branding, and visibility strategies
• Leverage AI driven tools and platforms to optimize digital marketing performance, SEO/SEM, website engagement, and online reputation management
• Lead brand positioning, messaging, and external communications to ensure consistency and impact
• Manage public relations efforts, including media communication and press releases
• Manage community outreach programs, health fairs, and educational events to strengthen market visibility
• Plan and execute sponsorships, public facing events, and local engagement initiatives
• Oversee marketing analytics, reporting, and performance dashboards to track ROI and effectiveness
• Collaborate with physicians and department leaders on new service launches and practice initiatives
• Ensure marketing activities align with organizational goals, culture, and long term growth strategy
Responsibilities – Business Development
• Execute business development projects assigned by executive leadership and physician board to evaluate new service lines, partnerships, and expansion opportunities.
• Perform comprehensive research including market demand, competitive landscape, financial viability, and operational impact for proposed initiatives.
• Synthesize findings into clear, concise recommendations with supporting data, financial modeling, and risk analysis for executive and board-level decision making.
• Deliver polished presentations to the executive committee and physician board, guiding discussions and influencing strategic decisions.
• Lead the initial rollout of approved initiatives, including vendor selection, workflow design, and go-to-market planning.
• Collaborate with clinical, operational, and administrative teams to align new initiatives with existing workflows and strategic priorities.
• Identify, vet, and negotiate with external vendors and partners to support new business opportunities.
• Design and launch pilot programs to validate new services or locations before full-scale implementation.
• Successfully hand off stabilized initiatives to operations teams with clear processes, metrics, and accountability structures.
• Monitor early performance of new initiatives, ensuring alignment with projected outcomes and making adjustments as needed.
Requirements
• Minimum 3 years of healthcare marketing experience, preferably within a physician owned or specialty care setting
• Significant experience in provider outreach, relationship management, and healthcare network development.
• Proficiency in modern AI technologies and marketing applications, including AI-assisted analytics, content tools, SEO optimization platforms, and workflow automation tools.
• Strong understanding of Northern Arizona patient populations, referral patterns, and healthcare landscape
• Ability to work effectively with senior leaders, physicians, and multidisciplinary teams
• Motivated by ownership, responsibility, and long term organizational impact
• Highly organized, strategic, and execution oriented
• Proven experience with community engagement, event planning, and partnership development
• Excellent written and verbal communication skills
• Comfortable working in a dynamic, high growth clinical environment
• Resident of Flagstaff, AZ required
Why This Role Is Different
- This is not a narrow or administrative marketing position. It is an opportunity to:
- Shape the public reputation and future growth of a prominent orthopedic practice
- Build deep relationships across Northern Arizona healthcare and community networks
- Lead strategy, execution, and measurable impact across multiple marketing and outreach domains
- Design a marketing and business development function that grows as the practice grows
What We Offer
• Close partnership with executive leadership and physician teams
• Meaningful influence over practice growth, reputation, and community presence
• Competitive compensation (commensurate with experience)
• A stable, independent practice environment
• Opportunity to build a high impact, long term marketing and business development function
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FBJ offers the following BENEFIT PROGRAMS:
• Free group life insurance ($50k)
• Medical Insurance - Medical benefits begin the first of the month following 60 days
• Health Savings Account (H.S.A.)
• Voluntary Dental Insurance
• Voluntary Vision Insurance
• Telehealth primary and urgent care
• Voluntary Life Insurance
• Voluntary Short-Term Disability
• 401k & 401k ROTH Retirement plan * After 1 year
• Eight paid days off for holidays
• Gym membership & wellness benefit credit ($25/mo)
• $500 credit to be used at FBJ, if you or your family needs care with us
NOTES about Management-level benefits:
• Manager Paid Time Off (PTO): 120 hours of PTO in your first year, with 160 hours provided to you on your anniversary date.
• Manager cell phone stipend of $60 / mo.
• Manager Continuing Education/CME allowance of $1,000 / yr and 16 CME hours / yr
Salary : $1,000