What are the responsibilities and job description for the Demand Generation Manager position at FixedOPS Marketing What the Fixed Ops! Podcast?
Job Description
Remote | Full-Time | $96,000–$110,000 Base Performance Bonus
Overview:
FixedOPS Marketing is looking for a strategic, self-driven Demand Generation Marketing Manager to lead and own our lead-generation engine. This high-impact management role focuses on creating demand through content, campaigns, and digital engagement, especially on social media. Your efforts will generate a consistent flow of high-quality leads for our Sales team and drive measurable growth.
This is not a task-level role. It’s for someone who can independently develop and execute demand strategies, create compelling content, and deliver results in a fast-moving environment. The ideal candidate has a strong B2B marketing background, particularly in lead generation and campaign execution, with a data-driven approach to optimizing performance.
This is a remote position—reliable internet and strong self-direction are essential. All necessary equipment will be provided.
Key Responsibilities:
Demand Strategy & Execution Ownership
Required
Applicants must reside in one of the following states: WA, OR, WI, NC, IL, IN, PA, MD, OH, MO, TX, TN, VA, OK, or FL.
Job Type
Full-time
Pay
$96,000 - $110,000 base salary, depending on experience.
Our Culture
We’re a fully remote team of experts who take pride in what we do. We believe that performance matters more than location or hours, and we give our team the trust and autonomy they need to thrive. We value creative problem-solving, clear communication, and professional growth. If you prefer a remote work environment where you can own your work and contribute meaningfully, you’ll fit right in. We want all our employees to have the space they need to grow and thrive!
About FixedOPS Marketing
FixedOPS Marketing LLC (www.FixedOPSMarketing.com) is a growing SAAS provider specializing in offer-based marketing solutions for the fixed operations segment within automotive dealerships throughout North America.
We help car dealerships, service centers, and independent shops attract customers to their websites and convert them into real-world service appointments. Our innovative solutions use video, analytics, and integrations to boost engagement, retention, and revenue for service departments. Our product is sold via a monthly subscription with a low initial investment.
Eligibility
Applicants must reside in one of the following states: WA, OR, WI, NC, IL, IN, PA, MD, OH, MO, TX, TN, VA, OK, or FL.
Equal Opportunity Employer
FixedOPS Marketing is committed to diversity and inclusion. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices, including hiring, promotion, termination, compensation, benefits, training, and apprenticeship.
Our Culture We’re a fully remote team of experts who take pride in what we do. We believe that performance matters more than location or hours, and we give our team the trust and autonomy they need to thrive. We value creative problem-solving, clear communication, and professional growth. If you prefer a remote work environment where you can own your work and contribute meaningfully, you’ll fit right in. We want all our employees to have the space they need to grow and thrive! About FixedOPS Marketing FixedOPS Marketing LLC (www.FixedOPSMarketing.com) is a growing SAAS provider specializing in offer-based marketing solutions for the fixed operations segment within automotive dealerships throughout North America. We help car dealerships, service centers, and independent shops attract customers to their websites and convert them into real-world service appointments. Our innovative solutions use video, analytics, and integrations to boost engagement, retention, and revenue for service departments. Our product is sold via a monthly subscription with a low initial investment. Eligibility Applicants must reside in one of the following states: WA, OR, WI, NC, IL, IN, PA, MD, OH, MO, TX, TN, VA, OK, or FL. Equal Opportunity Employer FixedOPS Marketing is committed to diversity and inclusion. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices, including hiring, promotion, termination, compensation, benefits, training, and apprenticeship.
Remote | Full-Time | $96,000–$110,000 Base Performance Bonus
Overview:
FixedOPS Marketing is looking for a strategic, self-driven Demand Generation Marketing Manager to lead and own our lead-generation engine. This high-impact management role focuses on creating demand through content, campaigns, and digital engagement, especially on social media. Your efforts will generate a consistent flow of high-quality leads for our Sales team and drive measurable growth.
This is not a task-level role. It’s for someone who can independently develop and execute demand strategies, create compelling content, and deliver results in a fast-moving environment. The ideal candidate has a strong B2B marketing background, particularly in lead generation and campaign execution, with a data-driven approach to optimizing performance.
This is a remote position—reliable internet and strong self-direction are essential. All necessary equipment will be provided.
Key Responsibilities:
Demand Strategy & Execution Ownership
- Design and implement a full-funnel demand generation strategy aligned with revenue goals.
- Drive top-of-funnel growth through content, organic social, paid media, SEO, and outbound marketing.
- Establish and track key performance metrics, such as MQL conversion rates, pipeline velocity, and campaign ROI.
- Collaborate with Sales and other teams to align marketing campaigns with revenue goals and customer needs.
- Write and develop original content, including social media posts, lead magnets, landing pages, and email campaigns.
- Lead creative ideation and content direction for campaigns across digital channels.
- Partner with the Design and Marketing teams for visual assets, while independently creating and managing written content.
- Launch and manage campaigns via HubSpot and other tools to attract, nurture, and convert leads.
- Use A/B testing, segmentation, and analytics to improve conversion rates and campaign ROI.
- Partner with Sales to ensure smooth lead handoff and feedback loops for continuous improvement.
- Develop impactful nurture programs to increase customer retention and lifetime value.
- Create re-engagement campaigns tailored to various stages of the buyer’s journey.
- Work with Sales and Customer Success teams to ensure seamless transitions throughout the customer lifecycle.
- Own performance tracking—analyzing MQLs, CPL, pipeline influence, and social media engagement.
- Optimize conversion rates and lead flow through segmentation, lead scoring, and targeted outreach.
- Present insights to leadership and adjust strategies for continuous growth.
- Stay up to date on demand generation and marketing trends to keep campaigns fresh and relevant.
Required
- 5 years of experience in B2B SaaS marketing with a proven track record of generating qualified leads.
- Expertise in digital and social demand generation strategy, especially LinkedIn, YouTube, and paid social.
- Strong original content creation skills—capable of writing ads, emails, campaign copy, and Sales collateral independently.
- Proficient with HubSpot Marketing Hub, including automation, lead scoring, and workflows.
- Strong analytical, reporting, and strategic planning skills.
- Self-directed, organized, and confident in leading projects independently.
- Experience creating MQL-to-SQL pipeline strategies in remote SaaS environments.
- Familiarity with WordPress, Google Ads, Canva, or light video editing tools.
- Associate’s degree or higher in Marketing, Business, or a related field.
- Automotive or dealership marketing experience.
- Highly analytical and data-driven with a results-focused mindset.
- Strong time management and problem-solving abilities in a fast-paced environment.
- Excellent collaboration and communication skills for working across departments.
- Compensation: $96,000–$110,000 base salary, depending on experience.
- Bonus: Performance-based bonus tied to marketing-qualified leads and pipeline growth.
- Benefits: Paid health, dental, vision, and life insurance (100% coverage for base-level medical and dental for employees).
- Time Off: Two weeks of paid time off (PTO) plus nine paid holidays annually.
- Work Style: A remote-first, performance-driven team that values creativity, autonomy, and results.
Applicants must reside in one of the following states: WA, OR, WI, NC, IL, IN, PA, MD, OH, MO, TX, TN, VA, OK, or FL.
Job Type
Full-time
Pay
$96,000 - $110,000 base salary, depending on experience.
- Performance Bonus
Our Culture
We’re a fully remote team of experts who take pride in what we do. We believe that performance matters more than location or hours, and we give our team the trust and autonomy they need to thrive. We value creative problem-solving, clear communication, and professional growth. If you prefer a remote work environment where you can own your work and contribute meaningfully, you’ll fit right in. We want all our employees to have the space they need to grow and thrive!
About FixedOPS Marketing
FixedOPS Marketing LLC (www.FixedOPSMarketing.com) is a growing SAAS provider specializing in offer-based marketing solutions for the fixed operations segment within automotive dealerships throughout North America.
We help car dealerships, service centers, and independent shops attract customers to their websites and convert them into real-world service appointments. Our innovative solutions use video, analytics, and integrations to boost engagement, retention, and revenue for service departments. Our product is sold via a monthly subscription with a low initial investment.
Eligibility
Applicants must reside in one of the following states: WA, OR, WI, NC, IL, IN, PA, MD, OH, MO, TX, TN, VA, OK, or FL.
Equal Opportunity Employer
FixedOPS Marketing is committed to diversity and inclusion. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices, including hiring, promotion, termination, compensation, benefits, training, and apprenticeship.
Our Culture We’re a fully remote team of experts who take pride in what we do. We believe that performance matters more than location or hours, and we give our team the trust and autonomy they need to thrive. We value creative problem-solving, clear communication, and professional growth. If you prefer a remote work environment where you can own your work and contribute meaningfully, you’ll fit right in. We want all our employees to have the space they need to grow and thrive! About FixedOPS Marketing FixedOPS Marketing LLC (www.FixedOPSMarketing.com) is a growing SAAS provider specializing in offer-based marketing solutions for the fixed operations segment within automotive dealerships throughout North America. We help car dealerships, service centers, and independent shops attract customers to their websites and convert them into real-world service appointments. Our innovative solutions use video, analytics, and integrations to boost engagement, retention, and revenue for service departments. Our product is sold via a monthly subscription with a low initial investment. Eligibility Applicants must reside in one of the following states: WA, OR, WI, NC, IL, IN, PA, MD, OH, MO, TX, TN, VA, OK, or FL. Equal Opportunity Employer FixedOPS Marketing is committed to diversity and inclusion. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices, including hiring, promotion, termination, compensation, benefits, training, and apprenticeship.
Salary : $96,000 - $110,000