What are the responsibilities and job description for the Director of Brand Management position at Five Star Franchising?
Description
Location: Springville, UT
Department: Marketing
Reports To: Senior Vice President of Marketing
Company Overview
Five Star Franchising is a fast-growing organization leading multiple national brands across
home services, restoration, and celebrations. Our mission is to help franchise owners thrive by
delivering best-in-class marketing, operations, and business support that drive profitable growth
and remarkable customer experiences.
We live our DRIVE values — Driven, Real, Enthusiastic, Innovative, Vital — combining bold
thinking with flawless execution. We move fast, stay accountable, and care deeply about results
and people.
Position Summary
The Director of Brand Management will serve as the strategist and guardian for the overall
branding - brand direction, creative, messaging, and media across Five Star Franchising’s
portfolio. This classically trained brand leader—ideally from a CPG or top-tier agency
background—combines brand strategy, creative execution, consumer insight, and media
planning to drive growth and brand equity.
Reporting to the SVP of Marketing, this role will not begin with direct reports but will work
cross-functionally with brand teams, marketing directors, agencies, franchisees, and Presidents
to ensure brand consistency, sharpen positioning, and translate insights into business results.
Key Responsibilities
Brand Leadership & Strategy
Five Star Franchising is an equal opportunity employer. Hiring decisions are made without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state, or local law.
Reasonable Accommodations
Qualified individuals with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and applicable state or local laws.
Location: Springville, UT
Department: Marketing
Reports To: Senior Vice President of Marketing
Company Overview
Five Star Franchising is a fast-growing organization leading multiple national brands across
home services, restoration, and celebrations. Our mission is to help franchise owners thrive by
delivering best-in-class marketing, operations, and business support that drive profitable growth
and remarkable customer experiences.
We live our DRIVE values — Driven, Real, Enthusiastic, Innovative, Vital — combining bold
thinking with flawless execution. We move fast, stay accountable, and care deeply about results
and people.
Position Summary
The Director of Brand Management will serve as the strategist and guardian for the overall
branding - brand direction, creative, messaging, and media across Five Star Franchising’s
portfolio. This classically trained brand leader—ideally from a CPG or top-tier agency
background—combines brand strategy, creative execution, consumer insight, and media
planning to drive growth and brand equity.
Reporting to the SVP of Marketing, this role will not begin with direct reports but will work
cross-functionally with brand teams, marketing directors, agencies, franchisees, and Presidents
to ensure brand consistency, sharpen positioning, and translate insights into business results.
Key Responsibilities
Brand Leadership & Strategy
- Define and drive brand positioning, architecture, and voice across multiple brands.
- Lead brand planning with clear objectives, strategies, and KPIs.
- Advocate for consumer-first strategy, leveraging data and insights to guide decisions.
- Lead creative development across TV, OTT, digital, and social campaigns.
- Manage relationships with media, digital, and creative agencies; ensure alignment to brand vision and performance goals.
- Oversee paid media strategy, creative briefing, testing, and optimization.
- Own the consumer portrait; mine data to guide creative, messaging, and media planning.
- Translate insights into actionable strategies that improve marketing effectiveness.
- Monitor ROI, campaign performance, and media efficiency.
- Partner with internal teams and franchisees to align marketing activity with growth goals.
- Establish KPI dashboards and reporting to track marketing and brand health.
- Ensure execution excellence and measurable impact across all initiatives.
- 5 years in brand management, ideally from top tier CPG or agency environments.
- Strong foundation in brand strategy, creative development, and media planning.
- Proven success managing agencies and leading cross-functional projects.
- Analytical, insight-driven, and skilled in storytelling and executive influence.
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
- Franchise, multi-brand, or performance-marketing experience a plus.
- Lead brand strategy for high-growth, nationally recognized consumer brands.
- Balance creative excellence with data-driven performance.
- Join a collaborative, results-focused marketing team redefining franchise marketing.
Five Star Franchising is an equal opportunity employer. Hiring decisions are made without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state, or local law.
Reasonable Accommodations
Qualified individuals with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and applicable state or local laws.