What are the responsibilities and job description for the Regional Sales Manager position at Five Star Equipment?
REGIONAL SALES MANAGER - BUFFALO, NY (ORCHARD PARK)
John Deere Construction & Forestry | Five Star Equipment
Lead a high-performing sales team. Grow market share. Win the region.
WHY THIS ROLE
You’ll own the sales performance of our Orchard Park (Buffalo), NY region—leading an experienced team, coaching for excellence, and executing a consistent sales process across new, used and rental. If you love building relationships, shaping strategy, and hitting bold targets with a supportive, well-resourced dealership behind you, this is your next move.
Compensation: $100,000–$150,000 base (DOE) performance rewards
Perks that help you win:
- Company laptop & cell
- Paid training & rewards, 7 paid holidays generous PTO
- 401(k) with company match
- Comprehensive medical/dental/vision
- Genuinely great work–life balance
- Company provided vehicle
Schedule: Full-time, Exempt, Monday–Friday (flexible for customer/event needs)
WHAT YOU’LL LEAD
- Own the number: Deliver regional revenue, unit, margin, and market-share goals; forecast with accuracy.
- Coach the team: Set clear standards, ride along, develop reps with individual growth plans, and hold consistent 1:1s.
- Run the process: Drive a consistent sales process (prospecting → discovery → solutioning → close → handoff), with tight CRM hygiene
- Pipeline discipline: Review pipeline weekly; improve win rate, cycle time, and price integrity.
- Cross-functional wins: Partner with Parts & Service to lift customer satisfaction and lifetime value; align with Marketing on wholegoods campaigns.
- Inventory strategy: Provide input on new & used mix, aging actions, and remarketing plans.
- Customer leadership: Join key calls, resolve escalations with tact.
- Culture & compliance: Model ethical selling, confidentiality, safety mindset, and professional appearance.
ABOUT FIVE STAR EQUIPMENT
We’re Northern PA & New York State’s John Deere Construction & Forestry Dealer with seven locations serving 57 counties: Dunmore, Williamsport, Waterford (PA) • Kirkwood, Rochester, Syracuse, Orchard Park (NY).
We deliver sales, rentals, parts, and service through modern shops, large parts inventories, and a people-first culture.
- Proven outside sales success meeting or exceeding quotas; capital equipment/heavy, construction, or rental experience preferred.
- Strong sales leadership: coaching, ride-alongs, deal strategy, and accountability.
- Customer presence: excellent negotiator, communicator, and relationship builder.
- Equipment fluency: able to demo working features and match spec to job need.
- Tech savvy: CDK/CRM (Prospect Board), Microsoft Office/Excel, internet tools.
- Field-ready: valid driver’s license, acceptable MVR; flexible for travel and outdoor conditions.
Salary : $100,000 - $150,000