Vice President of Marketing

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a client, a regenerative and preventive medicine leader using AI biomarker analysis and telemedicine to deliver personalized care for optimal, long-term health.

Job Description

We are seeking a bold and disruptive, results-driven Vice President (VP) of Marketing to accelerate our growth by owning the marketing strategy across multiple product verticals developing and executing marketing plans across multiple communication vehicles including owning creative and measurement. This leader will shape the marketing vision while rolling up their sleeves to execute high-impact initiatives across brand, growth and new market expansion.

This role is ideal for a strategic, forward-thinking marketing executive who thrives in a fast-paced environment scaling a mission driven functional health brand.

Responsibilities

• Own and lead the overall marketing and brand strategies including determining how, where and when the brand will grow to establish a strong, trusted patient experience.
• Establish marketing frameworks/ processes and develop a high-performance marketing team to scale growth.
• Drive growth across DTC channels, including developing and executing the eCommerce, paid and organic media strategies.
• Build and manage the marketing budget, forecasting key growth metrics and optimizing ROI across spend categories.
• Lead measurement and analytics including data-driven experimentation (A/B testing) to refine pricing, campaigns, funnels, and messaging.
• Conduct deep market and competitive analysis to uncover new opportunities and inform new vertical launches.
• Collaborate with cross-functional partners including Operations, Clinical, Product and Technology teams to ensure a cohesive consumer experience.

Requirements

• 10 years of progressive marketing experience, including leadership roles in DTC or health, wellness, or consumer technology sectors.
• Proven success building and executing growth strategies in a fast-scaling or disruptive company.
• Experience launching new verticals or product lines.
• Demonstrated experience with influencer, podcast, or partnership marketing with measurable growth impact.
• Budget ownership experience, including performance accountability.
• Expert in digital acquisition channels and performance metrics (social, paid search, email, retention).
• Hands-on operator comfortable both leading strategy and executing directly with a small team.
• Strong analytical mindset with a bias for experimentation, testing, and iteration.
• Exceptional communication and leadership skills—able to inspire teams and align stakeholders around a growth vision.