What are the responsibilities and job description for the Field Social Media Manager position at Fitness Holdings - Crunch Fitness?
Benefits:
Location: Based in NJ, NY, CT, or MA with 50% travel to clubs across the region
Department: Marketing
Reports to: Head of Marketing
Employment Type: Full-time
About the Role
Were looking for a Field Social Media Manager to own Facebook and Instagram content across 25 Crunch Fitness clubs. Youll be on the groundshooting, editing, and posting trend-aware content that drives engagement, retention, and revenue. Expect to be in clubs at least half the time, including pre-open visits and new-club events.
What Youll Do
Were an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.
How to Apply
Submit your resume, brief cover letter, and links/samples of your social media work. Please include a one-paragraph summary of your strongest multi-location campaign and the KPI it moved.
- 401(k) matching
- Dental insurance
- Health insurance
- Opportunity for advancement
- Paid time off
- Vision insurance
Location: Based in NJ, NY, CT, or MA with 50% travel to clubs across the region
Department: Marketing
Reports to: Head of Marketing
Employment Type: Full-time
About the Role
Were looking for a Field Social Media Manager to own Facebook and Instagram content across 25 Crunch Fitness clubs. Youll be on the groundshooting, editing, and posting trend-aware content that drives engagement, retention, and revenue. Expect to be in clubs at least half the time, including pre-open visits and new-club events.
What Youll Do
- Lead social content for multiple clubs; ensure relevance, accuracy, and brand alignment.
- Create and distribute posts for promotions, events, facility updates, openings, training tips, exercise spotlights, and moreboth network-wide and club-specific.
- Capture short-form content in-club with staff and members; coordinate content before and during new club launches.
- Build and manage monthly social calendars for Facebook and Instagram.
- Track performance; analyze and optimize using platform insights.
- Spot and activate on new social trends and formats.
- Ensure clubs follow calendars and activate campaigns on time.
- Monitor and respond to ratings/reviews to protect and grow brand reputation.
- 35 years in social media marketing/content management.
- Deep knowledge of platform best practices (IG Reels, Stories, UGC, community moderation).
- Portfolio with examples of strategies youve executed and measurable outcomes.
- Comfortable traveling 50% and working in fast-moving, member-facing environments.
- Paid social experience.
- Hands-on skills with Canva, Photoshop, or similar creative tools.
- Candidates must currently reside in Pennsylvania, New Jersey, New York, Connecticut, or Massachusetts and be able to travel 50% to clubs across these states.
- Valid drivers license and reliable transportation required.
- Hybrid: time split between field (clubs) and remote work.
- Fun, performance-focused culture with growth opportunities as we scale.
- Pay range: $55,000.00 $65,000.00 base salary annually, depending on experience and location.
- Health insurance, retirement plan, free gym membership, and other standard benefits.
Were an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.
How to Apply
Submit your resume, brief cover letter, and links/samples of your social media work. Please include a one-paragraph summary of your strongest multi-location campaign and the KPI it moved.
Flexible work from home options available.
Salary : $55,000 - $65,000