What are the responsibilities and job description for the International Marketing Analyst - Japan position at Fisher Investments?
Overview
Do you have a deep understanding of Japanese culture and society? Are you fluent in Japanese? If you are looking for opportunities for personal and professional development, the International Strategy and Planning Analyst might be just the right opportunity for you!
The Opportunity:
Our Global Marketing Department is looking for an International Marketing Strategy and Planning Analyst focused on Japan. Located in our U.S. offices, reporting directly to the International Marketing Team Lead, you will work with other international marketers in addition to a variety of internal departments and outside agencies. As an International Marketing Strategy and Planning Analyst, you will be foremost responsible for Fisher Investment's marketing efforts in Japan, including performance analysis and reporting, campaign and creative development and testing. This is an excellent opportunity in the Global PCG Marketing Group with ample growth opportunities.
The Day-to-Day:
We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:
Do you have a deep understanding of Japanese culture and society? Are you fluent in Japanese? If you are looking for opportunities for personal and professional development, the International Strategy and Planning Analyst might be just the right opportunity for you!
The Opportunity:
Our Global Marketing Department is looking for an International Marketing Strategy and Planning Analyst focused on Japan. Located in our U.S. offices, reporting directly to the International Marketing Team Lead, you will work with other international marketers in addition to a variety of internal departments and outside agencies. As an International Marketing Strategy and Planning Analyst, you will be foremost responsible for Fisher Investment's marketing efforts in Japan, including performance analysis and reporting, campaign and creative development and testing. This is an excellent opportunity in the Global PCG Marketing Group with ample growth opportunities.
The Day-to-Day:
- Support external and internal partners to develop, complete and report on lead generation campaigns, to achieve our goals
- Lead our marketing relationship with external media agency partner(s) in all aspects of marketing, including campaign development and testing, performance analysis and optimization, content localization, creative and landing page development and testing
- Manage operational tasks, such as budgeting and forecasting, reporting, contract routing, and auditing
- Collaborate with our in-house marketing agency, fishtank, to support creative and landing page development and testing in Japan
- Support competitor & market research to ensure local social and political trends are incorporated into marketing campaigns, evaluate, and communicate on new opportunities
- Build performance reports based on marketing reporting dashboards and succinctly present to Senior Executive Management on opportunities identified
- Oversee reputational risk by following established P&Ps and compliance requirements for Japan
- Identify potential process improvements, recommend solutions, and lead the project to implement those solutions to improve results
- Work in a fun and engaging multicultural team environment, collaborating with team members located across the globe on different tasks and projects
- 3 years of experience in digital marketing, with a strong focus on performance-based lead generation
- Bachelor's degree or equivalent combination of education and experience
- Experience working in Japan or solid track record of marketing to Japanese consumers
- Fluency in both Japanese and English, written and verbal
- Highly detail-oriented, with the ability to perform quality control on Japanese-language materials, including ads, offers, and landing pages
- Strong analytical mindset with a data-driven approach to performance marketing
- In-depth local knowledge of the Japanese culture and society
We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:
- 100% paid medical, dental and vision premiums for you and your qualifying dependents
- A 50% 401(k) match, up to the IRS maximum
- 20 days of PTO, plus 10 paid holidays
- Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
- This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.
