What are the responsibilities and job description for the Global PCG Marketing Web Analytics & Testing Analyst position at Fisher Investments?
Overview
The Global PCG Marketing Web Analytics & Testing Analyst is responsible for the department's web data, reporting analytics and data project oversight. You will help us measure campaign performance, integrates data to uncover areas we can optimizes and measures new plans applying web data. You will help measure our testing programs success, while reporting to the department's Assistant Vice President.
The Opportunity:
Responsible for the department's web reporting needs, maintaining and improving the web data structure, providing recommendations to management to improve marketing campaign performance. Run statistical analytics and predictive models to identify new areas to improve or target; work closely with marketing management to measure our testing program.
The Day-to-Day:
We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:
The Global PCG Marketing Web Analytics & Testing Analyst is responsible for the department's web data, reporting analytics and data project oversight. You will help us measure campaign performance, integrates data to uncover areas we can optimizes and measures new plans applying web data. You will help measure our testing programs success, while reporting to the department's Assistant Vice President.
The Opportunity:
Responsible for the department's web reporting needs, maintaining and improving the web data structure, providing recommendations to management to improve marketing campaign performance. Run statistical analytics and predictive models to identify new areas to improve or target; work closely with marketing management to measure our testing program.
The Day-to-Day:
- Oversee assigned complex tasks to completion
- Identify potential process improvements and recommend solutions to management
- Help develop and implement proposed solutions to improve the efficiency of marketing campaigns
- Complete various projects in collaboration with management and other department
- Mentor associates and new analysts on the team
- Bachelor's degree or equivalent combination of education and experience required
- At least 2 years of SQL experience required
- Experience with Google Analytics or Google BigQuery
- Strong qualitative and quantitative skills required
- Analyze various situations and develop creative solutions applying data
- Manage time effectively across projects and various tasks
We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:
- 100% paid medical, dental and vision premiums for you and your qualifying dependents
- A 50% 401(k) match, up to the IRS maximum
- 20 days of PTO, plus 10 paid holidays
- Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
- This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.