What are the responsibilities and job description for the Brand Intelligence Analyst position at Fisher Investments?
Overview
The Brand Intelligence Analyst works in the office as part of the larger Global Corporate Communications Group. Help oversee the monitoring and protection of the Fisher Investments brand in traditional (print, online, broadcast) and social media. Strategically planning and implementing social media campaigns to achieve specific reputational goals. They analyze, report and elevate findings to management to help build awareness and make informed business recommendations.
The Day-to-Day:
We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:
The Brand Intelligence Analyst works in the office as part of the larger Global Corporate Communications Group. Help oversee the monitoring and protection of the Fisher Investments brand in traditional (print, online, broadcast) and social media. Strategically planning and implementing social media campaigns to achieve specific reputational goals. They analyze, report and elevate findings to management to help build awareness and make informed business recommendations.
The Day-to-Day:
- Conduct social listening, identifying client and prospective service opportunities and addressing as appropriate
- Analyze reputational situations, gathering research across multiple data sources to make a business recommendation
- Identify and proactively inform management of potential brand threats, providing comprehensive risk assessment and recommendation
- Distill brand media coverage into important highlights and observations for management
- Maintain knowledge of evolving and new online platforms, including the latest security enhancements
- Research and implement new processes
- Identify gaps in our existing processes and technologies, recommending and implementing change to improve
- Develop and implement social media campaigns to achieve specific reputational goals, including content creation and community interaction
- Bachelor's degree or equivalent combination of education and experience required
- Highly developed qualitative and quantitative skills required
- Analyze various situations, develop creative solutions and adapt to changes in a fast paced, team environment
- Experience managing ad campaigns preferred
- Prior experience using social media management tools (Sprout, Hootsuite)
- Prior experience using social listening tools (Brandwatch, Talkwalker)
- $80,200-$120,000 base salary per year in the state of WA - New hires should expect to start at the lower end of the range depending on experience
- Eligible for a discretionary bonus based on firm and individual performance
We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:
- 100% paid medical, dental and vision premiums for you and your qualifying dependents
- A 50% 401(k) match, up to the IRS maximum
- 20 days of PTO, plus 10 paid holidays
- Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
- This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.
Salary : $80,200 - $120,000