Retail Sales Staff- Wine Specialist

Fischer & Wieser Specialty Foods is a well-established manufacturer of specialty food products based in Fredericksburg, TX. For over 50 years, our mission has been to create flavorful experiences that make people happy. Providing supreme service and excellent products are key to making this vision a reality. 

To deliver an exceptional, education-forward wine experience that enhances guest connection to the Fischer & Wieser brand and increases wine program engagement through storytelling, product knowledge, and hospitality. The Wine Specialist serves as an on-floor ambassador of the wine program—guiding tastings, recommending pairings, and creating memorable guest interactions that drive wine sales and deepen brand loyalty.

This role is primarily guest-facing and experience-driven, focused on translating wine knowledge into confident, welcoming service for Das Peach Haus visitors.

Job Duties and Responsibilities

• Leads engaging wine tastings that are approachable, educational, and reflective of Hill Country hospitality

• Creates personalized wine recommendations based on guest preferences and experience level

• Initiates conversations that connect wine offerings to Fischer & Wieser food products for thoughtful pairing opportunities

• Enhances the tasting room environment through storytelling, enthusiasm, and product confidence

• Supports peak tasting-room flow by maintaining an organized and welcoming bar experience

• Assists guests with purchase decisions by translating tasting experiences into retail sales

• Participates in special events, wine-focused activations, and weekend service as a primary guest contact

• Maintains working knowledge of all wines offered including origin, varietal, tasting notes, and ideal pairings

• Shares wine knowledge with fellow staff to improve overall team confidence in wine conversations

• Participates in ongoing wine education and training opportunities

• Assists with menu updates, tasting notes, and educational materials for guests

• Supports daily functionality of wine service equipment (e.g. Enomatic machines) during service hour

• Engages guests on the retail floor to support wine-related product sales

• Processes transactions through POS system as needed

• Assists with merchandising wine displays to support guest browsing and discovery

• Maintains cleanliness and readiness of guest-facing wine service area

• Assists leadership with required alcohol reporting documentation as requested

• Supports operational wine tasks as assigned by Retail Manager & VP of Retail Operations

• Work with Wine Specialist 1 to provide accurate inventory numbers for end of month reporting

• Monthly Wine Inventory Counts when necessary

• Strong guest-service orientation and hospitality mindset

• Ability to communicate wine information in an approachable, non-intimidating manner

• Confidence initiating guest interaction and guiding tasting experiences

• Verbal communication and storytelling skills

• Basic POS and computer proficiency

• Positive attitude in a fast-paced, guest-facing environment

• Flexibility to work weekends and special events

• Must meet legal age requirement to serve alcohol

• High School Diploma or GED

• Prior retail or hospitality experience preferred

• Wine service or tasting-room experience preferred

• Current or ability to obtain TABC certification

Working Conditions

• Retail tasting-room environment with extended periods of standing and guest interaction

• Ability to lift up to 50 pounds

• Weekend availability required