Head of Marketing

Head of Marketing

Firstwork

Firstwork is building AI-native workforce operations software for companies that hire, onboard, verify, train and activate large frontline workforces.

Our AI agents do the operational work traditionally handled by recruiters, coordinators, shared services teams and BPOs - moving workers from applicant to productive up to 90% faster, with less manual work, stronger compliance and a better worker experience.

Our mission is to eradicate friction from labor markets.

We’ve grown revenue more than 10x in the past six months, are live across the US, UK, Europe and APAC, and process hundreds of thousands of worker journeys every month.

We’re backed by Gradient, Google’s AI fund, Y Combinator and other leading investors.

The Role

We’re hiring our first Head of Marketing.

This is not a classic SaaS marketing role. We are not looking for someone to run yesterday’s playbook with a slightly newer tool stack.

We’re looking for someone AI-native, high taste and high conviction.

Someone who knows how to turn product velocity, customer outcomes and founder insight into market gravity.

Someone who can make Firstwork impossible to ignore for workforce operators, enterprise executives, PE investors, strategic partners and the broader AI ecosystem.

You’ll work directly with the founders to define the category around AI-native workforce operations — and build the marketing function from the ground up.

What You’ll Own

You’ll own positioning, narrative, brand, product marketing, founder-led content, customer stories, executive events, vertical campaigns, ecosystem relationships and AI-native demand generation.

You’ll turn our deployments, data, workflows and customer outcomes into proof that the future of workforce operations is already here.

You’ll build the early marketing team, but you should be dangerous before you are resourced. The right person can write, ship, experiment, use AI aggressively, build audience, create executive trust and generate pipeline without waiting for a large team or perfect infrastructure.

Who You Are

You have exceptional taste.

You write clearly, sharply and originally.

You understand how to make complex technology feel inevitable.

You are fluent in AI tools and use them as leverage, not decoration.

You are commercially minded and know that great marketing should create revenue, not just admiration.

You are comfortable around founders, executives and operators.

You move fast, but you are not sloppy.

You have strong opinions, but you update quickly.

You may be a Head of Marketing, Director of Marketing, founding marketer, product marketer, ex-founder, operator or GTM leader. We care less about title and more about slope, taste, output and conviction.

Experience in enterprise software, vertical SaaS, AI, workforce technology, staffing, logistics, healthcare, hospitality, retail or private equity is valuable.

Why Join

Firstwork is at the moment where marketing can compound the company.

The product works. The market is pulling. The customer outcomes are real. The category is forming.

The right person will have unusual leverage here.

This is a role for someone who wants to help build a defining AI company, not inherit a polished machine.

Remote-first. US Eastern Time strongly preferred. Significant cash and equity upside available for the right candidate.