What are the responsibilities and job description for the Specialist, Strategic Communications position at FirstService Residential?
Description
Job Overview:
The Specialist, Strategic Communications will support the organization’s vertical products and strategic solutions: Support marketing campaign strategy, craft messaging, and execute each product’s go-to-market strategy. In addition, the Specialist, Strategic Solutions will support the organization’s public relations initiatives to reinforce the brand’s industry-leading position and to impact business from both current and prospective customers.
The Specialist, Strategic Communications will prioritize work and execute initiatives end-to-end, with prescriptive guidance from the Vice President, Strategic Communications. Execution includes developing content, research, briefing, reporting, and cross-functional coordination. Success in this role depends on independent work skills, strong judgment, organizational skills, and the ability to reduce complexity for stakeholders and partner teams.
Your Responsibilities
As a full-time associate, you will be eligible for full comprehensive benefits to include your choice of multiple medical plans, dental, and vision. In addition, you will be eligible for time-off benefits, paid holidays, and a 401(k) with a competitive company match.
Automated Employment Decision Tool (AEDT) Usage: We may utilize an Automated Employment Decision Tool (AEDT) in connection with the assessment or evaluation of candidates. The AEDT is designed to assist in objectively evaluating candidate qualifications based on specific job-related characteristics.
Job Qualifications and Characteristics Assessed: The AEDT evaluates candidates based on job qualifications and characteristics pertinent to the role, including skills, experience, and competencies relevant to the position requirements. These qualifications are determined by the unique needs of each role within our company.
Alternative Selection Process or Reasonable Accommodations: Candidates who require an alternative selection process or a “reasonable accommodation,” as defined under applicable disability laws, may make a request through our designated contact channel national_recruiting@fsresidential.com.
Requesting Information About the AEDT - NYC Local Law 144: Candidates who reside in New York City and are subject to NYC Local Law 144 may request information about the AEDT, including details on the type of data collected, the sources of such data, and our data retention policies. To submit a request, please contact us at national_recruiting@fsresidential.com; we will respond in accordance with Local Law 144, within 30 days.
Job Overview:
The Specialist, Strategic Communications will support the organization’s vertical products and strategic solutions: Support marketing campaign strategy, craft messaging, and execute each product’s go-to-market strategy. In addition, the Specialist, Strategic Solutions will support the organization’s public relations initiatives to reinforce the brand’s industry-leading position and to impact business from both current and prospective customers.
The Specialist, Strategic Communications will prioritize work and execute initiatives end-to-end, with prescriptive guidance from the Vice President, Strategic Communications. Execution includes developing content, research, briefing, reporting, and cross-functional coordination. Success in this role depends on independent work skills, strong judgment, organizational skills, and the ability to reduce complexity for stakeholders and partner teams.
Your Responsibilities
- Support a variety of initiatives critical to the organization’s brand position
- Translate business objectives into clear, actionable marketing strategies and plans, documented in writing and communicated clearly to stakeholders, including goals, audiences, sequencing, timelines, and success metrics
- Drive initiatives through delivery, measurement, and optimization
- Develop creation of briefs, messaging frameworks, and written content derived from strategic initiatives
- Write and edit content for a variety of initiatives, including but not limited to articles, website content, email copy, social copy, brochures, guides, sell sheets, case studies and presentations
- Synthesize research and insights to support strategy and content development
- Maintain ownership of quality and outcomes
- Execute promotional plans and sales enablement initiatives to maximize exposure and growth opportunities
- Ensure timely closure and documentation of all deliverables
- Align on success metrics for programs and campaigns prior to launch
- Track performance and report outcomes clearly and consistently throughout campaign
- Evaluate performance metrics and support strategies to enhance programs
- Translate results into insights and recommendations for next steps
- Close the loop with stakeholders through written summaries and updates
- Utilize Asana for project planning, status, and follow-through
- Independently prioritize (and re-prioritize) workload to meet competing demands without reliance on constant direction
- Simplify requests, timelines and approvals for partner process
- Bachelor’s degree in business, communications or marketing, or a related field
- Minimum one year experience in marketing and communications-related roles (marketing, agency)
- Exceptional presentation, writing, editing, and briefing skills (AP style preferred)
- Demonstrated experience owning initiatives end-to-end with minimal tactical direction
- Strong strategic thinking paired with hands-on execution capability
- Ability to work in a highly collaborative team environment as well as independently (self-motivation and self-direction)
- Ability to work with sensitive or confidential information
- Detail oriented and strong organizational and time management skills; ability to prioritize multiple projects simultaneously and meet assigned deadlines
- Tech savvy; demonstrated experience using AI tools to research, process data, and produce content
- Work experience in Excel, PowerPoint required
- Experience using HubSpot and Canva a plus
As a full-time associate, you will be eligible for full comprehensive benefits to include your choice of multiple medical plans, dental, and vision. In addition, you will be eligible for time-off benefits, paid holidays, and a 401(k) with a competitive company match.
Automated Employment Decision Tool (AEDT) Usage: We may utilize an Automated Employment Decision Tool (AEDT) in connection with the assessment or evaluation of candidates. The AEDT is designed to assist in objectively evaluating candidate qualifications based on specific job-related characteristics.
Job Qualifications and Characteristics Assessed: The AEDT evaluates candidates based on job qualifications and characteristics pertinent to the role, including skills, experience, and competencies relevant to the position requirements. These qualifications are determined by the unique needs of each role within our company.
Alternative Selection Process or Reasonable Accommodations: Candidates who require an alternative selection process or a “reasonable accommodation,” as defined under applicable disability laws, may make a request through our designated contact channel national_recruiting@fsresidential.com.
Requesting Information About the AEDT - NYC Local Law 144: Candidates who reside in New York City and are subject to NYC Local Law 144 may request information about the AEDT, including details on the type of data collected, the sources of such data, and our data retention policies. To submit a request, please contact us at national_recruiting@fsresidential.com; we will respond in accordance with Local Law 144, within 30 days.