Media Buyer, Affiliate Marketing

First Media is at the forefront of social media publishing and marketing, revolutionizing shoppable content with passion and creativity. Our dedicated team of over 200 talented individuals has cultivated a vibrant community of 180 million fans, achieving 1.5 billion monthly views. We specialize in innovative strategy, captivating content production, and data-driven campaigns that truly resonate. Our unique approach not only inspires real-world actions but also generates measurable success for our beloved lifestyle brands: So Yummy, Blossom, Blusher, and BabyFirst. We’re excited about the positive impacts we create together!

We're seeking a talented Affiliate Media Buyer to spearhead the launch and management of high-budget paid social campaigns. This is an excellent opportunity for a passionate media buyer with 1-3 years of hands-on experience in Affiliate Marketing and a strong track record of successfully managing large monthly budgets.

Key Responsibilities:

Campaign Strategy & Execution

• Develop, launch, and scale paid advertising campaigns on Facebook, focusing on activating new accounts and driving growth. 
• Effectively manage high-volume budgets to meet CPA, ROAS, and LTV targets. 
• Collaborate with creative teams to create compelling ad assets that deliver strong performance.

Optimization & Testing

• Develop and implement structured testing frameworks that focus on audience targeting, bidding strategies, creative development, and funnel optimization to accelerate learning and drive growth.
• Monitor performance daily and make real-time adjustments to maximize return on investment (ROI).
• Identify scaling opportunities across accounts and apply best practices to enhance performance.
• Collaborate with the development team to help build and test internal tools that can improve overall performance.
• Assist in quality assurance (QA) of events to ensure that Meta receives accurate value data and purchase signals for optimization purposes. 

Analytics & Reporting

• Leverage Ads Manager and other analytics tools to evaluate performance.
• Provide clear reporting on campaign effectiveness, insights, and next steps for scaling.
• Assist in preparing simple daily and weekly reports for the team.
• Translate data into actionable recommendations for both internal stakeholders.

Cross-Platform

• Maintain working knowledge of Meta Ads Manager and assist with campaign support. 
• Snapchat, TikTok, and other platform expertise is preferred to help build and execute cross-platform media strategies.

Requirements:

• 1 to 3 years of hands-on experience in media buying.  
• Proven track record of effectively managing large monthly budgets on Facebook and other platforms.  
• Strong understanding of key performance indicators (KPIs) for paid social media, including Cost Per Acquisition (CPA), Return on Advertising Spend (ROAS), Click-Through Rate (CTR), Lifetime Value (LTV), and funnel efficiency.  
• Experience in launching new accounts and scaling them quickly and sustainably.  
• Experience with Amazon affiliate funnels is a significant advantage.  
• Excellent analytical skills are required.  
• Preference will be given to candidates located in the Pacific Time Zone.  
• Availability to work a five-day schedule, Monday through Friday.  

If you’re ready to make a meaningful impact and elevate our data-driven initiatives, we can’t wait to hear from you!

First Media offers competitive compensation and exceptional benefits, including top-tier medical, dental, and vision coverage, generous PTO, a 401 (k) with company match, and more. 

First Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity/expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.