What are the responsibilities and job description for the Digital Experience Manager position at First Horizon?
Location: Onsite listed in the job posting.
SUMMARY
The Digital Experience Manager is responsible for supporting the development, management, and optimization of First Horizon’s owned digital properties, with a primary focus on the public website. This role ensures that digital experiences are aligned with brand standards, business objectives, and customer needs. Working cross-functionally with Marketing, Digital Banking, and Digital Engineering teams, the Digital Experience Manager helps coordinate and execute digital initiatives, improve user experience, and support the integration of campaigns and content across digital platforms. This role plays a key part in delivering a cohesive, customer-centric digital experience.
ESSENTIAL DUTIES AND RESPONSIBILITIES
● Support the day-to-day management and ongoing enhancement of the public website and owned digital properties
● Coordinate with internal stakeholders to execute website updates, enhancements, and campaign-related digital initiatives
● Partner with Brand, Content Strategy, Media, and Social teams to ensure digital experiences align with messaging, campaigns, and brand standards
● Collaborate with Digital Banking and Digital Engineering teams to support the implementation of digital features and functionality
● Manage content updates and publishing within the content management system (CMS), ensuring accuracy and consistency
● Monitor website performance and user behavior using analytics tools and provide recommendations for optimization
● Support the development and execution of improvements to user experience, navigation, and conversion paths
● Ensure adherence to SEO, accessibility (ADA), and digital best practices across digital properties
● Assist in coordinating testing and optimization efforts to improve engagement and performance
● Help maintain documentation, workflows, and processes related to digital experience management
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Additionally, the qualifications listed below are representative of the knowledge, skills, and/or abilities required in this position:
● Bachelor’s degree in Marketing, Digital Media, Communications, Business, or a related field required
● 4–7 years of experience in digital marketing, website management, or digital experience roles
● Experience working with content management systems (CMS) and managing website content
● Strong understanding of website structure, user experience (UX), and digital best practices
● Familiarity with SEO principles and web accessibility standards
● Experience working with analytics tools (e.g., Google Analytics) and interpreting performance data
● Strong organizational and project management skills with the ability to manage multiple priorities
● Excellent communication and collaboration skills, with the ability to work effectively across teams
● Experience in financial services or a regulated industry is a plus
COMPUTER AND OFFICE EQUIPMENT SKILLS
● Proficiency with content management systems (CMS) and website publishing tools
● Experience with analytics platforms such as Google Analytics or similar tools
● Working knowledge of SEO tools and best practices
● Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
● Familiarity with project management and collaboration tools (e.g., Asana, Microsoft Teams, SharePoint)
● General understanding of digital design and development workflows
About Us
First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com.
Benefit Highlights
• Medical with wellness incentives, dental, and vision
• HSA with company match
• Maternity and parental leave
• Tuition reimbursement
• Mentor program
• 401(k) with 6% match
• More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits
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