What are the responsibilities and job description for the Sr. Marketing Copywriter position at First American?
Essential Functions
* Develop clear, engaging, and brand-aligned copy for brand campaigns, cross-channel marketing campaigns, websites, social media, email journeys, and other communication channels.
* Partner with designers to develop concepts.
* Collaborate with marketing and creative teams to create cohesive and compelling messaging.
* Work closely with stakeholders to translate business or technical jargon into easily understandable language, draft new content based on creative briefs, work with management for feedback and wording approvals, work with design for layout needs, and send out the final product.
* Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
* Manage multiple projects while meeting deadlines and maintaining quality.
* Understand target audiences and industry trends.
Job Complexities & Impact
* Works on problems of moderate scope where analysis of situations or data requires a review of a variety of factors
* Exercises judgment within defined procedures and practices to determine appropriate action
* Follows department processes and procedures and makes recommendations to these processes
* Errors may cause significant delay of process development or problem resolution
* Ability to establish and maintain effective working relationships within and between departments
No responsibility for the supervision of others
Knowledge and Skills/Technology Used
* Exceptional writing, editing, and proofreading skills
* Proven experience as a Copywriter for Marketing Campaigns.
* Strong understanding of brand tone, voice, and storytelling.
* Ability to work both independently and collaboratively.
* Strong research and analytical skills.
* Strong interpersonal skills
* Self-motivated; self-starter
* Ability to manage multiple tasks and respond quickly to emergent problems
* Proficient in Microsoft Word, Excel, and PowerPoint
* Experience in writing for B2B businesses or the real estate industry is a plus.
Typical Education
Bachelor's degree or equivalent combination of education and experience
Typical Range of Experience
5 years of experience as a copywriter with a portfolio that includes marketing or brand campaigns.
The pay range for this role is $75,375.00 - $100,475.00
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal work hours and/or responsibilities from time to time, as needed.
First American invests in its employees' development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer.
Salary : $75,375 - $100,475