What are the responsibilities and job description for the Marketing Campaign Manager (Remote) position at First American?
Who We AreJoin a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.What We DoFirst American Title is seeking an experienced Marketing Campaign Manager to lead and execute strategic initiatives that generate demand, drive leads, and grow revenue. This role owns the development, execution and optimization of integrated programs - new and existing - across digital, email, social, paid media and events. They will work closely with product marketing, sales, operations and creative teams to develop and implement campaigns and supporting sales materials, and track and optimize performance to achieve measurable results. The ideal candidate is a data-driven marketer, experienced in goal setting and KPI management, with a passion for innovation and collaboration, and the ability to craft and deliver effective campaigns targeting key customer segments.
Marketing Campaign Manager will run cross-channel campaigns that move the needle on pipeline and brand awareness.
First American invests in its employees' development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer.
Marketing Campaign Manager will run cross-channel campaigns that move the needle on pipeline and brand awareness.
What You'll Do
- Plan, execute and measure integrated campaigns (web, email, social, ads, events), leveraging marketing automation platforms to design, execute, and optimize, driving lead generation, nurturing prospects, and improving conversion rates
- Work closely and collaboratively with product marketing, sales, operations, business leadership, and design teams
- Manage external vendors / agencies as needed
- Track KPIs and report campaign effectiveness to leadership
What You'll Bring
- Bachelor's degree and 7-10 years marketing experience
- Experience running B2B campaigns across multiple audiences
- Financial Services, Mortgage, and/or Fintech experience
- Experience with Salesforce, MarketingCloud, HubSpot and Google Analytics
- Strong project management skills; this role will juggle multiple business units and simultaneous campaigns
- Data-first mindset; ability to set up tracking and attribution
- Excellent writing, communication, and presentation skills
- Ability to influence without authority and collaborate with others
- Established history of effective, ROI-driven marketing and sales support, and lead generation
- Knowledge and understanding of media and media buying
First American invests in its employees' development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer.
